yachtzoo sarl

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Welcome to Yachtzoo, a luxury yachting company that offers discreet and personalised services in sales and brokerage, new construction, charter retail and charter management as well as yacht management.  With bases in the yachting hubs of Monaco, Fort Lauderdale, London, Tokyo and representation in Montenegro and New Zealand; we have a network of relationships and a market knowledge that reaches across continents, languages, and time zones. Our tight knit team continually keeps up with current design trends, legal requirements and the technological advancements that are influencing yachting.

YACHTZOO works closely together with other internationally recognized and is member of associations such as LYBRA, MYBA, IYBA and APSA, to provide an ideal platform with the highest level of working ethics and standards of services.

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YACHTZOO Announces Change in Partners

YACHTZOO SARL was founded in Monaco in 2007 by 4 partners: Darrell Hall, Kirsten Ringsing, Paola Scalabrino and Chris Richardson. After 15 years of successful collaboration, Paola and Chris have sold their shares to focus solely on the sales and charter side of our operations.

Paola and Chris remain respectively as charter broker and sales broker at YACHTZOO and will continue to help the business flourish as independent yacht brokers.

Darrell Hall is now the majority shareholder and partner of YACHTZOO with Kirsten Ringsing remaining as the second main partner and the addition of Carin Zemel as new partner in the company and compliance officer.

“I am genuinely excited about this new partner structure for YACHTZOO, it’s a win-win for all. I’m happy Chris and Paola got to collect on the fruits of their hard work over the years. For myself, it feels like a new fresh energy for the company. Having now a controlling interest helps streamline leadership and the decision-making process. It will make our business more dynamic and sharper” said Darrell Hall.

The new partner, Carin, has a Master’s degree in Law from the Erasmus University in Rotterdam. She successfully assumed different commercial roles in the telecom industry in the Netherlands. Since 2006, she worked in Monaco at family offices and Corporate Service Providers, known for her practical and solution-oriented approach. Her vast experience with HNWI clients will be precious to our luxury yacht brokerage business.

About YACHTZOO

YACHTZOO is a breed apart and we pride ourselves on being uniquely different. A luxury yacht brokerage with 15 years of experience, we view every yacht as having its own special set of characteristics and strengths, while our industry-leading team ensures we get to know each of our clients on an ultra-personal level. We believe only this attention to detail creates the perfect, lasting match between Owner and superyacht.

YACHTZOO is small enough to care, yet big enough to make a difference!

Yachtzoo restructures ownership model

Two of the founding members of brokerage Yachtzoo have sold their shares in the company to make co-founder Darrel Hall the majority shareholder. Paola Scalabrino and Chris Richardson will remain as the firm’s sales and charter brokers, with Carin Zemel joining as a new partner.

Hall is now the majority shareholder and principal partner of Yachtzoo, with Kirsten Ringsing as the second main partner.

“It feels like a new fresh energy for the company,” said all. “ Having now a controlling interest helps streamline leadership and the decision-making process. It will make our business more dynamic and sharper”

The Monaco-based brokerage and management firm was founded in Monaco in 2007.

“I am genuinely excited about this new partner structure for Yachtzoo, it’s a win-win for all,” said Hall. “I’m happy Chris [Richardson] and Paola [Scalabrino] got to collect on the fruits of their hard work over the years.”

Holding a master’s degree in Law from the Erasmus University in Rotterdam, new partner, Zemel will also operate as Yachtzoo’s compliance officer.

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YACHTZOO SARL, Monte Carlo, Monaco

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Leading Yacht Company Case Study YACHTZOO

YACHTZOO is a leading superyacht brokerage with global reach, offering yacht sales, charter, and management services to an international clientele of Very-High Net-Worth and Ultra-High-Net-Worth Individuals. As a leader in the superyacht industry, YACHTZOO is known for their exceptional knowledge, industry intelligence, and client-centric service that ensures the yachting experience is nothing short of extraordinary.

The results

SEO strategy & management, PR Strategy and management, CRM, Paid Advertising strategy & management, Copywriting

YACHTZOO approached Relevance to help establish its online presence and drive qualified users to its website. As a yacht brokerage selling and chartering yachts to the world’s most discerning yachting enthusiasts, YACHTZOO required a strategic approach to help them cut through the noise, establish brand awareness, and resonate with a highly exclusive audience.

Relevance provided a bespoke digital marketing strategy to help YACHTZOO rapidly position itself as a leading yacht brokerage. A robust SEO and content marketing strategy helped YACHTZOO rank for keywords our experts knew their target audience was using on Google. This was supported by highly targeted paid advertising and a digital PR strategy. Our digital marketing team also set up a HubSpot CRM to get better visibility on leads and sales performance. The results were nothing short of spectacular, including an increase of more than +356% in users. Relevance provided a fully tailored SEO strategy focused on both yachts for sale and charter. For yacht charters, Relevance reviewed each destination page from different SEO perspectives, including on-page and technical. As a result of our work, YACHTZOO significantly increased its online visibility. For yacht sales, Relevance developed engaging content targeting different long-tail keywords that are popular in the yachting industry.