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How Lil Yachty Got His Second Act

By Jeff Ihaza

Until the pandemic, Lil Yachty never stopped to think about how quickly he became famous. “It was a full year from walking across the stage in high school to then I’m in this penthouse in midtown Atlanta , I got this G-wagon, put my mother in a house,” Yachty explains. “It’s a fast life. You not ever getting the chance to think about a lot of shit.”

Yachty’s 2016 hit “Minnesota,” which had the treacly energy of a nursery rhyme, earned the then-17-year-old the title “King of the Teens.” But since then, he’s become an elder statesman of a certain brand of young superstar — and something like the Gen Z answer to Diddy. He collaborated with brands like Nautica and Target; he appeared in the movie How High 2 ; he signed an endorsement deal with Sprite. Signees to his new label imprint, Concrete Boys, even get an iced-out chain.

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Born Miles Parks McCollum, Yachty embodies many of the ways the music industry has changed in the past decade. He rose to fame on the internet and commands attention with or without new music. Over Zoom in March, he’s calm and reserved, pausing intently before he responds to questions. The youthful exuberance is still there, though. At one point, his mom, who lives nearby, calls to ask what he wants from the grocery store. “I need Pop-Tarts,” he says sweetly. “I really want them cinnamon-bun Pop-Tarts.”

He can afford lots of Pop-Tarts. Yachty reportedly made $13 million on endorsements in 2016 and 2017. (“Work hard, play hard,” he responds when asked about the number.) He spends more than $50,000 a month on various expenses, according to one recent headline. (“If anything I pay a little more. I have many assets and insurance, plus an elaborate payroll.”) He’s working on a Reese’s Puffs cereal collaboration, a film based on the card game Uno, and he was one of the first rappers to hop on the crypto craze, selling something called a “YachtyCoin” last December in an auction on the platform Nifty Gateway. According to a report from Coinbase, the token sold for $16,050. Yachty explains that when he was first discovered by Quality Control records founder Kevin “Coach K” Lee, “one of the biggest things he talked about was being a brand. Being bigger than just an artist — being a mogul.” 

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In fact, collaboration has come to be a useful tool for Yachty as he sheds the King of the Teens title for something more akin to a rap mogul. “I only work with people I have friendships with, who I really admire,” Yachty says. “And I love working with newer artists, up-and-coming artists.”  Within the world of hip-hop, Yachty has found for himself somewhere between a megastar and internet hero, and it would appear that he’s just settling in. “I just fuck with new talent. Not even like, ‘let me sign you, get under my wing,’ ” he explains. “Just ‘hey, I’ve been in this spot before. I know what that’s like, bada bing, bada boom.’ ”

Yachty started Concrete Boys last year. One of the first signees was his childhood friend Draft Day, who offers one of the more exciting features on Lil Boat 3, on the cut “Demon Time.” “I feel old sometimes,” Yachty admits. “I feel old as fuck when someone’s popping and I don’t know who they are. Which is rare, because I be on my shit.”

Yachty is also at the forefront of a new realm of social platforms, namely Twitch and Discord, that engender more direct communication within communities. Yachty frequently talks directly to fans on both platforms, and in April he collaborated with Discord on “sound packs,” which allowed users to replace the app’s normal notifications with sounds he created. 

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I ask Yachty where he sees himself in five years. “Hopefully, a really successful actor,” he responds. “And with a bangin’ eight pack. I’ll probably cut my hair up, maybe a little beard. Real sex-symbol shit, you know what I’m saying?” For Yachty, who opened the door to a new brand of celebrity rapper, it doesn’t register as wishful thinking. His enduring celebrity is proof of what’s possible with a solid flow and internet savvy. “I just want to do everything. Because I’ve realized I can,” Yachty explains. “I’ve learned the power I have. The only thing stopping me is me, for real.”

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This week, Paramount+ unveiled a new trailer for the upcoming film On The Come Up , which is based on Angie Thomas’ New York Times bestselling novel of the same name. As the trailer ‘s description reveals, said film will star Jamila C. Gray as 16-year-old Bri, a battle rapper who’s looking to continue the legacy of a father who’s life was lost to gang violence:

“But when her first hit song goes viral for all the wrong reasons, she finds herself torn between the authenticity that got her this far and the false persona that the industry wants to impose upon her.”

In addition to Gray, On The Come Up ‘s cast includes hip hop stars Lil Yachty, GaTa, and Method Man , along with Mike Epps, Da’Vine Joy Randolph, Miles Gutierrez-Riley, Justin Martin, Titus Makin, and Michael Cooper Jr. In addition to having a supporting role, Sanaa Lathan handled director duties for On The Come Up , marking her first time helming a feature film.

Back in 2017, Thomas unveiled her debut book “The Hate U Give,” another young adult story about a 16-year-old Black girl in the midst of racial turmoil after witnessing her friend die at the hands of a police officer. A year later, that book was transitioned into a movie that was directed by George Tillman Jr. and saw decorated actor Amandla Stenberg in the starring role. The Hate U Give received critical acclaim following its arrival in theaters and has since won a wealth of awards and nominations, with Stenberg receiving well-deserved praise for her depiction of its main character Starr Carter.

Check out the full trailer for On The Come Up below. Following its premiere at this year’s Toronto International Film Festival, the film will hit the Paramount+ streaming platform in the United States, Canada, and Italy Sept. 23.

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The Rebirth of Boat

Between his high-profile bro-ship with Drake and a decidedly non-rap album in ‘Let’s Start Here.,’ Lil Yachty may have been the most talked-about hip-hop artist of 2023. The question is: What comes next?

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It’s easy now to forget how we thought of Tyler, the Creator before 2017, but it’s worth recounting. As the leader of the Odd Future clique, he was considered something of a juvenile prankster, more known for his (admittedly offensive) provocations than his (admittedly many) talents. Taken at face value, he was a jester in a Supreme cap, Bart Simpson trading his slingshot for a cracked copy of Fruity Loops.

That changed, however, with the release of Tyler’s fourth album, Flower Boy . It was a revelation: candid, confessional, mature—all without losing its sense of adventurousness. Flower Boy was daring and at times gorgeous. Maybe that version of Tyler was lurking inside all along, but it came as somewhat of a shock to the larger listening public. (Including us here at The Ringer , who called the album “radiant” and said it seemed to be made with “more purpose” than anything he had tried previously.)

Tyler’s journey to Flower Boy feels relevant when discussing the most important figure in rap music of this year: Lil Yachty. Once dismissed as a “mumble rapper” or a red-braided featherweight, the rapper born Miles McCollum has undergone something of a transformation the past 12 months. The one-time King of Teens is grown now, and at 26 years old, he finds himself at a crossroads similar to the one where Tyler was at that age.

Yachty’s metamorphosis has included several facets, from becoming something of a spiritual North Star for Drake to going viral with the most addictive song of his career, “Poland.” But when we talk about the renewed sense of artistry Yachty found in 2023, it begins with one thing: Let’s Start Here. , his LP from January, which does away with the “bubblegum trap” of earlier in his career and embraces vibey guitar music. It’s possibly the best album of his career—and almost certainly the biggest pivot any mainstream artist has made in the past few years. But more importantly, it’s a statement of intent that was, like Flower Boy , made with more purpose than anything he had previously attempted. “Fuck any of the albums I dropped before this one. … I wanted to show people a different side of me—and that I can do anything,” the two-time Grammy-nominated artist told Billboard last spring.

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Let’s Start Here. is the multiplatinum-selling artist’s fifth studio album and first official full-length in three years . From the outside looking in, it seemed like Yachty was at peace with doing more of the same musically (save for “Poland”; more on that in a minute) and that his influence had plateaued. He had obviously branched out and stacked up wins in other areas—his 2021 mixtape Michigan Boy Boat is a cult favorite—but when it came to his own music, the progression felt stagnant.

LSH , which is heavily inspired by Pink Floyd–esque psychedelic rock, replaces Yachty’s sticky refrains, trap production, and tongue-in-cheek rhymes with reverberating vocals, drawn-out live instrumentation, and very little wordplay. It’s also important to mention that he had a hand in producing 12 of the 14 tracks . Many of Yachty’s past projects have been predominantly feature-heavy, enlisting high-profile names ranging from Future to Vince Staples, but LSH is noticeably stripped back. The album has a seven -minute intro whose back half is completely devoid of lyrics. This is planets away from the repetitive earworms of his early career like “Minnesota” and “Peek A Boo.” That said, he doesn’t totally leave his trademark intoxicating melodies behind on LSH . “sAy sOMETHINg” and “paint THE sky,” a pair of back-to-back highlights, show what’s possible when he finds the right balance between his distinctly stretchy, auto-tuned riffs and the multilayered, slowed instrumentals.

Conversely, “drive ME crazy!” exemplifies one of the many moments when Yachty takes the back seat and lets his supporting cast take center stage. The love song opens with a groovy bass line and Diana Gordon’s voice gliding over a bed of high-pitched strings. Yachty matches her energy with his own crooning before his verse is hijacked by a kaleidoscope of synths that drown him out. He returns on the back end, closing out the song with a rare bit of rapping over a laid-back, snare drum–laced beat. It’s some of his most thoughtful work to date.

LSH is by no means a perfect album, and Yachty’s shortcomings are exposed on tracks where it sounds like he’s wearing his influences a little too much on his sleeve. Upon multiple spins, both “running out of time” and “THE zone~” feel closer to Tame Impala cosplay than anything groundbreaking.

Yachty’s always been known for being versatile and chameleonic, but not to the degree of making full-on, drug-inspired rock music, so to describe this as a creative risk is quite apt. However, the calculated gambit ended up marking a series of career bests for Yachty. LSH debuted at no. 1 on three separate Billboard charts , became his highest-rated album on Metacritic , and earned endorsements from sources as varied as Questlove and Anthony Fantano . But while a lot has been written about LSH and Yachty’s intentional move away from raps, the heat check that came next is equally as interesting.

Starting in April with “ Strike (Holster) ,” Yachty converted tracks from an already recorded rap album into a handful of singles he released over the next five months. The songs in question—“ Slide ,” “ Solo Steppin Crete Boy ,” “ Tesla ,” and “ The Secret Recipe. ”—range from a freestyle with online superstar Kai Cenat to going bar for bar with one of hip-hop’s finest, J. Cole. These weren’t just a few loosies he was trying to pump out before his next album, either; each song had a corresponding music video to match and felt aesthetically different from the last.

More importantly, the songs felt fresh, and his writing felt much more polished than in many of his earlier rap efforts (the less we talk about “COUNT ME IN,” the better). The decision to return to his roots in between non-rap projects is smart for a few reasons. It holds over his day-one fans by playing the hits, it sustains the buzz he generated from LSH without oversaturating the market, and it gives him a chance to move the needle on the long-standing narrative that he isn’t a “serious” rapper (a notion that’s plagued his career). There will always be those who question Yachty’s lyrical ability, but if nothing else, these drops showcase a noticeably refined pen game without losing his special knack for generating legitimate bangers .

This is a sharp shift from a few years back, when Yachty was (wrongly) seen as more of a mushed-mouth interloper than a capital-A Artist. His rapid rise was met with harsh backlash almost immediately due to some combination of Yachty’s perceived allergy to lyricism in his music and an indifference to rap’s history and the legends who came before him. After Yachty revealed that he didn’t take the storied art form seriously during a Hot 97 interview , the floodgates opened and many of the genre’s veteran gatekeepers (the old heads ) stepped up to take their shots. Funkmaster Flex took to the airwaves to disparage Yachty’s lack of bars, Ebro Darden, who conducted said interview, went back and forth with him online, and Joe Budden said point-blank that he isn’t hip-hop.

Fast-forward to November of this year and Yachty is still ruffling the feathers of rap traditionalists , but this time—in an ironic turn of events—from the other side of the aisle. “The place that hip-hop is in right now is a terrible place … it’s a lot of imitation. It’s a lot of quick, low-quality music being put out. It’s trendy. It’s a lot less risk-taking. It’s a lot less originality,” he said at a Rolling Stone event .

How did Yachty—the same artist who was once maligned for “ruining the culture”—reach a point where he feels empowered enough to act as a spokesperson and critique the very same genre that tried to reject him?

Well, having influence over the biggest artist rap has ever seen certainly bolsters his credibility on the subject.

“This lil Drizzy reppin’ Crete.”

Those are the opening words on “Another Late Night,” a memorable cut from one of the most popular albums of the year, Drake’s For All the Dogs . On the surface, the lyric is a simple hat tip from the Canadian megastar to Lil Yachty (and his blossoming label Concrete Boyz ), who spits the song’s infamous second verse and is credited as a coproducer. But after you dig deeper and reflect on the past 12 months for Yachty, that line—and, by extension, the song—serves as a fitting microcosm of his 2023 run, which is inextricably linked to a fruitful friendship turned partnership with Drake.

lil drizzy reppin crete pic.twitter.com/WstTwnDjbb — CONCRETE BOY BOAT^ (@lilyachty) October 25, 2023

Rewind the clock back to the end of 2022, and two important developments occur: the accidental virality of hit single “Poland” and the start of that Drake alliance. Last October, a snippet of a new Lil Yachty song leaked online and rapidly took over TikTok , so much so that he was all but forced to drop it. Yachty even admitted that he recorded it as a joke and never planned to have it come out. Just days later, “Poland” became his only solo release of that year. The song’s catchy hook and extraterrestrial beat set the internet ablaze almost immediately upon its streaming arrival. “Poland” is now up to more than 130 million streams on Spotify ( The Ringer ’s parent company) and over 30 million views on its accompanying Lyrical Lemonade music video . Not bad for an accident.

Not even a month removed from the “Poland” takeover, Yachty showed up all over Drake and 21 Savage’s surprise collab album, Her Loss . He appeared not as a featured act but instead as an executive producer of sorts, receiving coproduction credits on a fourth of the tracklist. He also supplied a handful of ad-libs on “BackOutsideBoyz” and “Jumbotron Shit Poppin” and even claimed to have chosen the project’s cover art as well. (At least he didn’t go with an AI image, like he did for nightmare fuel on Let’s Start Here .)

Yachty’s involvement on the album felt like a test run from Drake to see if their budding bromance could evolve into a prosperous musical union as well as prove that their past chemistry on “Oprah’s Bank Account” wasn’t a fluke. And boy, did Yachty pass with flying colors. Their collaboration on Her Loss launched a close working relationship between the two, as evidenced by his influence pouring over onto For All the Dogs .

The Concrete Boyz CEO and October’s Very Own boss linked back up for seconds on Drake’s eighth studio album. Yachty’s fingerprints are all over the project, with five coproduction credits as well as his verse on “Another Late Night,” which is the first time he’s been listed as an official feature on one of Drizzy’s songs. And this doesn’t even include two more coproduction nods on Drake’s Scary Hours 3 , a six-pack EP doubling as a FATD deluxe edition. Dating back to last November, that brings the total number of Yachty-produced Drake songs up to 12. Simply put, Her Loss and FATD don’t exist without Lil Yachty. The frequent collaborators have formed an inseparable bond over the past year-plus, which has simultaneously impacted the 6 God’s output and elevated Yachty’s commercial ceiling.

Yachty is no stranger to stardom, having featured on a couple of top-five Billboard Hot 100 hits (“Broccoli” and “iSpy”), being named to the now-iconic 2016 XXL Freshman Class , modeling for Yeezy Season 3 , and racking up millions of streams, all before he was legally old enough to drink. Additionally, he had cemented his status among rap fans and critics alike as a SoundCloud favorite born out of the so-called “mumble rap” era. His influence can be seen in the likes of Juice WRLD , Trippie Redd , Lil Tecca , and Yeat —all artists who shaped the past half decade of rap music in their own right.

Still, there’s nothing quite like the Drake stimulus package. According to Hip Hop by the Numbers , Yachty’s appearance on FATD subsequently boosted his monthly listeners on Spotify by a whopping 40 percent .

Over the years, Drake’s become notorious for attaching himself to the coattails of various artists—adopting the Weeknd’s moody aesthetics, Playboi Carti’s flow, Bad Bunny’s language, Skepta’s U.K. slang, the list goes on—as they just so happen to be peaking in their respective lanes. He’s pretty much got it down to a science at this point: He’ll seek out the hottest sound, find an artist who’s spearheading it, and pair up with them so it doesn’t come off like he’s fully biting their style. In Yachty’s case, it doesn’t hurt that he and Drake seem to be genuine BFFs outside the booth, but it’s also an endorsement of his musical worldview. Drake said it best on “ Wick Man ”: “Boat say he the recipe, I must be the key ingredient.”

Now it’s up to Yachty to use that recipe for himself. His past year hasn’t been without its blemishes— awkwardly minimizing rapper Sexxy Red’s trauma on his podcast, singling out a Pitchfork critic for simply doing his job, calling internet trolls “gay,” and getting sued by the SEC among them—but Yachty is operating on a different plane now. He’s got more visibility, and it’s reasonable to expect that he’ll be more in demand as a producer. (His work with City Girls on “Act Up” shows that he’s more than just a Drake-hit wonder.) The Aubrey cosign has a mixed track record on helping the artist he’s borrowing from—ask Earl Sweatshirt his opinions on that—but given Yachty’s history and stature, he’s more likely to end up a Lil Baby than a BlocBoy JB. And he seems intent on making sure of it—as he told Variety , he’s already planning another non-rap LP for the new year, which could explore sounds beyond what he experimented with on Let’s Start Here .

It’s similar to the situation Tyler, the Creator found himself in coming out of 2017. Tyler could’ve easily rested on his laurels after Flower Boy , but instead he doubled down. (His fifth full-length, IGOR , was an even bolder artistic risk than Flower Boy and won him a Grammy; it’s a perfect album.) He’d later return to a more conventional approach with his 2021 Gangsta Grillz homage, Call Me If You Get Lost , but he did so from a position of power: having changed the trajectory of his career and earned the respect of even his most vehement doubters. Yachty took note: “He’s [Tyler, the Creator] the reason I made this album. He’s the one who told me to do it, just go for it. He’s so confident and I have so much respect for him because he takes me seriously, and he always has,” he said in March .

If the past 12 months have done anything for Yachty, they’ve made it clear we should take him as seriously as Tyler takes him—and he takes himself. But if he’s learned anything from Tyler, 2023 simply could be a launchpad into yet another transformation. Yachty titled his big pivot Let’s Start Here. because to him, it’s just the beginning of something. What happens next is arguably more interesting, even if the ending remains a question mark.

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Lil Yachty Breaks Boundaries and Takes on Rap Conservatism

A conversation about the hip-hop eccentric’s experiments, and the benefits (and perils) of collaborating outside an artist’s established genre..

Hosted by Jon Caramanica. Produced by Pedro Rosado.

Subscribe to Popcast! Apple Podcasts | Spotify | Stitcher | Amazon Music

Over eight full-length releases since 2016, the Atlanta rap eccentric Lil Yachty has carved out several micro niches — he’s been a novelty rap auteur, a sing-rap warbler, a student and emulator of punchline-heavy Michigan rap.

But his latest album, “Let’s Start Here.,” is stirring debate about how Lil Yachty is testing hip-hop boundaries, and why he feels compelled to test them at all. It’s an exploration of psychedelic rock with pop edges that finds Lil Yachty collaborating with indie-rock writers and producers, which is a sonic, if not dispositional, departure.

On the new Popcast, a conversation about how young rappers often find themselves at odds with their elders, how Lil Yachty has leveraged casualness as he’s experimented with styles, and how collaborating outside the genre you made your name in can be fraught both musically and critically.

Jayson Buford, who writes about music for Stereogum and others

Justin Charity, staff writer at The Ringer and a host of the Sound Only podcast

Connect With Popcast. Become a part of the Popcast community: Join the show’s Facebook group and Discord channel . We want to hear from you! Tune in, and tell us what you think at [email protected] . Follow our host, Jon Caramanica, on Twitter: @joncaramanica .

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Lil Yachty's Concrete Boys Drop New Banger "FAMILY BUSINESS"

Yachty is once again showing off the young talent on his label.

Last year, Lil Yachty launched his new label CONCRETE BOYS under Quality Control. He's already gotten to work on filling out the roster with impressive young talent and has a new compilation on the way to help show off their talents. Last year the label dropped "MO JAMS" which came with the announcement of the upcoming compilation tape, even though the song isn't expected to appear on it. But now were finally getting a taste of some of Yachty's artists.

Lil Yachty himself is joined by CAMO and KARRAHBOOO on the absolute banger of a new song "FAMILY BUSINESS." The track also comes with an accompanying music video that is heavily stylized. It featured the various label members in matching baggy red shirts and big jeans in a variety of locations like a living room and outside a gas station. The description for the song also includes a link to pre-order the upcoming full label compilation, which also won't include this new song. It officially confirms that the album will drop pretty soon, hitting streaming on April 5.

Read More: Lil Yachty Drops By For His "On The Radar Freestyle"

Lil Yachty And Concrete Boys' "FAMILY BUSINESS"

Lil Yachty just appeared on another new single from an up-and-coming talent. He teamed up with breakthrough TikTok star NEMZZZ for a sentimental new single called "IT'S US." That came just a few weeks after he teamed up with one of the breakthrough stars of electronica in 2023. Fred Again... had a massive year last year and kicked off his 2024 with the track "Stayinit" which featured an appearance from Yachty . What do you think of the new single from Lil Yachty's label Concrete Boyz? Are there any members of the group that you think have breakout potential? Let us know in the comment section below.

Read More: Lil Yachty Divulges On Potential Drake Collab Album

Quotable Lyrics: Two pints, just Teezo Touchdown'd, I'm finna pour 'em both Geekin' off two X pills, my b*tch look like kaleidoscope I don't trip 'bout much, play 'bout my money or pints, I gotta fold you He such a stand up guy, how they f*ck him over?

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Lil Rod’s Legal Team Alleges Diddy Led Intimidation and Threat Campaign

The world of hip-hop is no stranger to drama, and the latest saga involving rap mogul Diddy, also known as Sean Combs, and up-and-coming artist Lil Rod has captured headlines for all the wrong reasons . Allegations have surfaced suggesting that Diddy may have gone to extreme lengths, purportedly dispatching his agents to harass Lil Rod’s daughter following a lawsuit between the two artists.

The feud between Diddy and Lil Rod traces back to a legal battle initiated by Lil Rod, whose real name is Rodney Williams. Lil Rod alleges copyright infringement and breach of contract against Diddy’s record label, Bad Boy Records. Lil Rod claims that Diddy’s label unlawfully used his music without proper compensation or credit. As tensions escalated in the courtroom, the situation took a dark turn when accusations emerged of harassment targeted at Lil Rod’s family, particularly his daughter.

According to reports, Lil Rod’s legal team has accused Diddy of orchestrating a campaign of intimidation against them, claiming that individuals affiliated with Diddy’s camp have been harassing and threatening Lil Rod’s daughter. These alleged actions have intensified the already contentious legal battle between the two parties.

While Diddy has not directly addressed the accusations, his representatives have vehemently denied any involvement in or knowledge of the reported harassment. They assert that Diddy remains focused on resolving the legal matters through proper channels and that such claims are baseless and defamatory.

The controversy has sparked outrage within the hip-hop community, with many condemning any form of harassment or intimidation, especially involving innocent family members. Social media platforms have been flooded with messages of support for Lil Rod and calls for accountability from Diddy and his team.

Beyond the immediate legal implications, this incident raises broader questions about power dynamics within the music industry and the lengths to which individuals may go to protect their interests. As one of the most influential figures in hip-hop, Diddy’s actions – or perceived actions – carry significant weight and can have far-reaching consequences.

It’s essential for the authorities to thoroughly investigate these allegations and hold anyone responsible for harassment or intimidation fully accountable under the law. Furthermore, it underscores the need for greater transparency and ethical conduct within the music industry to prevent similar incidents from occurring in the future.

Remembering the human cost involved amid legal battles and personal conflicts is crucial. Families should never be subjected to harassment or threats simply because of disputes between artists or labels. Regardless of the outcome of the lawsuit between Diddy and Lil Rod, the well-being and safety of all individuals involved must be prioritized above all else.

As this story unfolds, it serves as a stark reminder of the complexities and challenges inherent in hip-hop and the importance of fostering a culture of respect, integrity, and accountability within the industry. Only by addressing these issues head-on can meaningful progress be made toward creating a safer and more equitable environment for all artists and their families.

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