rolex yacht master price 2023

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Oyster Perpetual Yacht-Master 42

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Hands-On: Rolex Yacht-Master 42 Watch Reference 226627 In RLX Titanium

The visceral experience of wearing the Yacht-Master 42 titanium is very odd for any long-time Rolex fan. Rolex more or less helped create the 20th-century notion that you can often measure the value of a watch by feeling how solid and weighty it is. Rolex watches have never been designed for lightness, so most of them are quite hefty, and beloved for that reason. It is common for someone to admire a precious metal Rolex simply by feeling its mass in the open palm of your hand.

The Rolex Yacht-Master 42 was introduced in 2019 with tones very similar to this titanium model, but rather in 18k white gold and on a black Rolex Oysterflex strap. A yellow gold version was eventually added, and it seemed as though Rolex’s largest Yacht-Master was destined to be a precious-metal-only product. The 2023 226627 Yacht-Master 42 changes that paradigm by adding in a full grade 5 titanium case and matching bracelet to the product family. This is what people should consider the first “wearable” Rolex watch produced from titanium.

Even though Rolex uses the same grade 5 titanium as other brands, it focuses a lot on surface finishing and polishing for this timepiece. Rolex uses a sort of deep-grain engraving, which is somewhat different from the same effect on steel. Titanium as a color is also a bit darker than the comparatively bright 904L steel that most other (non-precious metal) Rolex sport watches are made out of. Titanium does scratch, and I asked Rolex about the service plan for the Yacht-Master 42 in RLX titanium. To make a long story short, Rolex will offer the same “case refresh” service for its titanium watches as it does for its steel and gold watches, though in reality, Rolex will have to use some special processes to polish titanium so that it looks fresh and new again. “RLX titanium” is really just Rolex’s way of indicating that it polishes and finishes titanium metal differently from other brands (according to Rolex).

Other than being in titanium with the matching bracelet, there isn’t too much new here. The Yacht-Master 42 case is 42mm-wide and has similar proportions as other watches in the larger Oyster Perpetual watch. The case is water resistant to 100 meters, and around the dial is a uni-directional rotating bezel with a matte-black ceramic insert that matches the matte-dark-gray tone of the Yacht-Master 42 dial.

Inside the watch is the Rolex in-house-made caliber 3235 automatic movement that operates at 4Hz with about 70 hours of power reserve. The movement offers the time with date and on the sapphire crystal is a Rolex “cyclops” magnifier lens. Titanium is considered by many engineers to be the perfect material for wristwatch cases. While I don’t think it is possible to ever determine “bests” in regard to an emotional product, it is true that you can easily enjoy the Yacht-Master 42 in titanium from purely a tool watch perspective. The lighter weight and large size give this 42mm-wide Rolex an interesting and desirable personality. It also makes us wonder whether or not there will be more titanium Rolex watches in the future. Possibly some, but I don’t think that Rolex, primarily a maker of conspicuous jewelry-style watches, will heavily focus on a material that will not hold a high polish as nicely as steel, gold, or platinum watches.

For watch lovers and Rolex collectors, there really is a lot of novelty to wearing a Rolex watch in titanium simply because most people haven’t ever done so before. The sister brand Tudor has had the Pelagos, which, for a while, was really the more sober equivalent of this Rolex Yacht-Master 42 226627. It is also much less expensive, but it doesn’t have the iconic Oyster Perpetual case shape and the famous Submariner-style dial that this Yacht-Master does.

While the Yacht-Master 42 in RLX titanium raises a lot of interesting philosophical questions about what Rolex should and shouldn’t be doing, the product will be a commercial success given the current latent demand for high-end titanium sport watches and anything even remotely interesting from Rolex. Rolex has made it clear that production of the titanium Yacht-Master 42 is going to be limited in scope, in large part because there are so many pieces of titanium in the case, and especially the bracelet, that all need to bear precisely matching polishes and finishes. I don’t imagine that this watch is easy for Rolex to make, but we do know that Rolex could increase production of titanium watches if it ever wanted to. Price for the very interesting and comfortable reference 226627 Rolex Yacht-Master 42 in RLX titanium is $14,050 USD . Learn more at the Rolex watches website here .

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New Rolex Watches for 2023: Everything You Need to Know

Major releases and bold moves take the watch world by surprise.

By Zen Love

If you thought Rolex was conservative, think again. With this year’s releases, unveiled at Watches & Wonders Geneva , the brand resoundingly rebuffed its reserved reputation. It introduced major new products that broke with the codes we’ve come to expect from the brand — thrusting into 2023 with new materials, movements and colorways. Catch up on the most important announcements below.

This story covers watches that Rolex either launched or discontinued in 2023. For a full breakdown of the all the Rolex watches still in production, read our other guide , updated for 2023.

The Yacht-Master 42 is the titanium Rolex we were waiting for

The new Yacht-Master 42 is a big deal: it’s not the first serially produced Rolex watch in full titanium but it’s the first one meant for the masses — that is, that’s sized to be wearable as an everyday watch rather than affordable or necessarily easy to actually buy.

Monochromatic like a Submariner and on a full titanium bracelet, it also makes the Yacht-Master collection feel more like the true, purpose-built sport watches for which Rolex is most loved. Now that the brand has broken the seal on titanium, other favorites could be in the pipeline, too.

The Perpetual 1908 is a completely new line (replacing the Cellini)

The Cellini is dead; long live the Cellini. Seemingly in its place is a new, much simpler collection called Perpetual 1908. That’s right, an entirely new Rolex collection — and yet, it’s clearly replacing the Cellini with a very similar case and bezel.

Its dial is simple with a seconds subdial at 9 o’clock recalling some the brand’s earliest models, and its movement is completely new — and visible through a display caseback, another departure for the brand. It has an observatory or Breguet-style hour hand, a 39mm case and only comes in precious metals with a couple different dial options. This is now easily Rolex’s dressiest watch.

The Daytona got redesigned details and a new movement

The Daytona is one of the most hyped watches in the world, and it turns 60 this year. Something special to mark the occasion was expected, and that turned out to be some subtle but substantive tweaks. The new generation has a completely new movement, the first time the brand has updated the Daytona’s movement since it went in-house in 2000.

At first glance, it looks the same as the outgoing generation, but on closer inspection you’ll see some differences. The case is still 40mm but has updated details, and the dial has a “new graphic balance.” Like the new 1908 watch, the platinum version features a display caseback. And, yes, there are also new steel versions with black and white dials.

The Explorer now also comes in a 40mm version

First it was 36mm, then it was 39mm, then it was 36mm again — and now it’s 40mm. The 36mm version introduced only two years ago isn’t going away, but the new watch is simply adding more options.

Based on Rolex’s teaser video , we thought we might be getting an entirely new case design or might even come in titanium, but this really is the familiar Explorer in Oystersteel in a slightly bigger case. We’re okay with that.

The new GMT Master II introduces a completely new bezel color combo

The GMT Master II now comes with a new bezel combo of black and gray. This kind of thing might be Rolex’s big release in a typical year, but the brand has really gone all out for 2023.

The new GMT Master II references only come in two-tone (“Rolesor,” or a steel-and-gold combo) and full yellow gold. Many GMT Master II watches get nicknames based on their bicolor bezels; for this one, we humbly suggest “Dark Knight.”

The Sky-Dweller got a movement upgrade

The Sky-Dweller got some new variants and a movement upgrade with the Calibre 9002 (featuring minor updates from the 9001). That’s it; nothing major for this line, but we do like the way it looks with a green dial in Rolesor Oystersteel and white gold, as shown above.

Wild Dials on Day-Dates and Oyster Perpetuals

Rolex often includes a few exotic dials in the mix of its releases. This time the brand got a bit artistic with some of very colorful executions in the Oyster Perpetual and Day-Date families with dials executed in lacquer. The colorful circles on the dial, which Rolex calls “bubbles,” can be found on versions of the Oyster Perpetual in 31mm, 36mm and 41mm models. The Day-Date got a similar treatment but with puzzle pieces instead of bubbles and goes a step further in playfulness incorporating emojis into the date display (like hearts) and positive words (“Happy,” “Eternity,” “Gratitude,” “Peace,” “Faith,” “Love” and “Hope”) instead of the day of the week.

Cellini, Yacht-Master II and Milgauss are discontinued

Rolex giveth and Rolex taketh away. You don’t need to shed a tear for these long neglected and somewhat overshadowed collections. They’re gone for now, but that just leaves room for the possibility that they’ll return in the future with the likes of new generations. Well, that seems like a possibility for the Milgauss, anyway; the Cellini seems to have its replacement in the 1908, as mentioned above. As for the Yacht-Master II… who knows? A watch being discontinued can even lead to a boost in interest for it, after all.

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How Much Is A Rolex - Current 2024 Prices Guide

Paul Altieri   |   Updated May 9, 2023

Rolex isn't just the top watch company in the world, they're one of the planet's most iconic luxury watch brands. Because of this fame, many people equate Rolex costs far too closely with "unaffordable." However, this isn't necessarily the case - we're here to answer the question "How much is a Rolex?"

How Much Is A Rolex Watch?

Rolex watches come with a wide price range, starting at $5,500 and soaring up to $75,000 MSRP, offering options for various budgets. Several factors influence their pricing, including the materials used, the introduction of new movements, the popularity of specific collections, and the complexity of the watch's features.

While the retail prices for Rolex watches have risen around 18% in the past two years, the preowned market has become much more inviting to collectors and enthusiasts who don't want to pay retail prices or sit on the waiting list of their local dealer.

Table of Contents

Rolex pricing for all models in 2024, find your next submariner.

• How Much Is A Rolex GMT Master?
• How Much Is A Rolex GMT Master II?
• How Much Is A Rolex Oyster Perpetual?
• How Much Is A Rolex Daytona?
• How Much Is A Rolex Sea-Dweller?
• How Much Is A Rolex Explorer?
• How Much Is A Rolex Milgauss?

A Datejust Goes With Everything

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Rolex is an incredibly popular watchmaker that offers a wide range of models in 2024. If you’re wondering how much these models cost, we've got the latest prices listed for you. Here's a quick overview of each model, along with its price in 2024.

As one of the biggest watch brands in the world, Rolex has a diverse range of luxury timepieces for you to choose from. When it comes to the question of how much is a Rolex, the make and model you choose can drastically affect the price.

How Much Is A Rolex Tool Watch?

Some watches are designed to be shown off; others, like tool watches, serve another purpose. Browse tool watches that aren't just stylish, they have a job to do.  Continue reading as we break down how much does a Rolex cost by model (for Tool watches) below.

Launched back in 1953, the Rolex Submariner watch was the first divers' watch to reach a depth of 330 feet. This was a technical breakthrough for the luxury watchmaker and broke the boundaries of what was possible with a wristwatch. The modern Submariner built on that success and is waterproof to a depth of around 1,000 feet today.

The Rolex Submariner was featured in a few James Bond films, growing the popularity of the watch significantly. The watch does come in 40mm and 41mm case sizes, with both featuring the same dive functions. The Rolex Submariner comes with a starting retail price of $9,100 today, making it one of the more affordable options.

The Rolex Submariner has been around for a while. This means that there are a few pre-owned versions of the watch that you can get your hands on at a discounted price.

Travel the World with a Vintage Rolex GMT Master

Launched more than sixty years ago, the Rolex GMT-Master is an incredibly sought-after Rolex. This iconic model has a massive waiting list, with thousands of high-profile clients around the world patiently waiting for their timepieces. The GMT-Master is an iconic Rolex and is a great piece to add to your collection.

The Rolex GMT Master quickly became iconic due to the fact that you could keep track of two time zones at the same time. This model comes in stainless steel, white gold, and Everose gold options. The GMT Master starts at the retail price of $10,700 today.

Shop Rolex GMT Master

Don't Miss a Second in any Timezone with the GMT Master II

The Rolex GMT Master watch  was undeniably an iconic wristwatch. However, the GMT Master II built on that success and added even more functionality. This is because the GMT Master II didn’t just tell two time zones but actually added a third.

The original design was crafted in collaboration with Pan Am Airlines. This was because the initial watch was built to help pilots keep track of multiple time zones at the same time.

Launched in the 1980s, the collection has been around for a while. This means that you can get your hands on a new model for $10,700, while the pre-owned ones can be much more affordable. 

Preferred Watch of Swimmers: The Rolex Oyster Perpetual

The Rolex Oyster Perpetual is a modern, sleek wristwatch that has stood the test of time. As mentioned earlier, the Oyster Perpetual was the first waterproof watch from Rolex. This unique model broke boundaries for the company and is partially responsible for the success of the brand.

The Oyster Perpetual has been updated and upgraded over the years. The modern version comes with a 41mm or 36mm case fitted with a domed bezel. The Oyster Perpetual is also the most affordable Rolex that you can get, as it comes with a starting retail price of just $6,400.

Since the Oyster has been around for a while, there are a number of vintage models that you can invest in. The rare vintage models can be incredibly expensive, while the pre-owned models can range in price based on the materials used and market demand.

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Race to the Finish Line with a Rolex Daytona

The Rolex Daytona was launched back in the 60s and was incredibly popular among the rich and famous. However, actor and racing enthusiast Paul Newman made the watch iconic as his personal watch sold at auction for $17,8 million. This made it the most expensive Rolex ever sold.

The iconic sports watch comes in a 40mm case and is built with only the finest materials on the market. This makes the watch one of the most impressive options to consider for your collection. The Daytona comes with a starting retail price tag of $15,100, but it will take you a while to buy.

This is because there's a 5-year waiting list for the Rolex Daytona right now.

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Dive Deep with the Rolex Sea Dweller

The Rolex Sea-Dweller is a premium timepiece that's been designed for deep-sea exploration. Handcrafted by Rolex, this incredibly durable and waterproof design can support diving to a depth of 4,000 feet or 1,220 meters. This makes it one of the most impressive luxury watches money can buy.

The Sea-Dweller was developed alongside diving professionals from around the world. This helped create something truly special for divers, captains, and everyone that loves the water. The Sea-Dweller starts at $13,250 for a brand-new model.

However, there are a few pre-owned models that you can pick up for a hefty discount. The Sea-Dweller can range in price depending on the model and materials used, but unlike a new model you can likely find one available immediately for purchase.  

Shop Rolex Sea Dweller

The Rolex Explorer: Climb to New Heights

Rolex has always been dedicated to pushing the boundaries. The  Rolex Explorer  was designed to reach new heights, exploring the places that very few people ever get to see. This impressive luxury timepiece is made with premium materials crafted in a sleek, modern design.

The Rolex Explorer can show you two different time zones at the same time but is designed to remain visible in even the harshest of weather conditions. This is what makes the Explorer perfect for traveling to some of the world’s most remote locations.

The Rolex Explorer dates back to the 50s as Rolex dedicated serious resources to creating a unique watch that can withstand the elements. However, the modern Explorer builds on this and comes with a suggested retail price of $7,250.

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Defy the Laws of Science in a Rolex Milgauss

The Rolex Milgauss was launched back in 1956 and has been significantly upgraded since then. The anti-magnetic watch was invented specifically for scientists and was discontinued in 1988. However, the iconic luxury watch was revived again in 2007.

The Rolex Milgauss is a sleek watch that comes with either a black or blue dial. This dial was made iconic because of the green sapphire crystals. The Rolex Milgauss comes with a suggested retail price of $9,300 today.

If you want to get your hands on a Rolex Milgauss, you may have to wait a few months for a brand-new one. However, there are a few used models that you can buy at a significant discount. 

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How Much is a Rolex Dress Watch?

If you’re dressing to impress, nothing says polished and dobonair like a Rolex. These dress watches have adorned the wrists of politicians and celebrities alike. Join a league of distinguished ladies and gentlemen with a Rolex dress watch.

The Rolex Datejust watch is an iconic luxury timepiece that comes with an automatically changing date function. This watch was an instant hit and has become the most popular Rolex watch of all time. The model comes in a few different variants, including bands made from solid gold, steel, and two-toned gold.

The Rolex Datejust is one of the most popular Rolex models today. This is partially due to the retail price, as it's one of the most affordable Rolex watches you can get. The retail price of the Datejust starts at just $7,700 for a brand-new model.

Shop Rolex Datejust

The Rolex Sky-Dweller is part of the Oyster Perpetual family but comes in an innovative, classic design. This impressive design allows you to view two different time zones at the same time. However, this watch also has an automatic annual calendar.

The Sky-Dweller indicates the current date just like the Day-Date but also lets you know what month we’re in by highlighting the number in red. This is a subtle but helpful feature that pilots and frequent travelers love. The Sky-Dweller starts at a retail price of $15,650.

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The Rolex Day Date is one of the most iconic timepieces in the world. This iconic Rolex was made famous by presidents around the world, including a number of United States Presidents as well. This luxury wristwatch elegantly displays the day on top of the watch along with the date on the right-hand side.

The watch comes in a variety of different versions for you to choose from. This includes models made from gold, white gold, or steel. These durable, elegant materials are also paired with a range of faces, with a few models including factory-set diamonds.

These models are incredibly rare and come with a much larger price tag. However, the standard Day-Date Presidential from Rolex comes with a starting retail price of $38,500. This makes it one of the most expensive Rolex models that you can get today.

While the standard model may come with a massive waiting list, there are a few vintage models available on the market today. Some of these vintage models can be even more expensive, making them a great investment.

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If you're looking for a durable, waterproof watch that you can take sailing, the Yacht-Master is the perfect option. This iconic wristwatch comes in a variety of different versions, with metal band options as well. Designed for sailing, some models come with flyback regatta timers that also have mechanical memory.

The Rolex Yacht-Master is a rare watch that you’re going to have to wait for. This is because new models start at $11,500 and come with a waiting list that's a few months long. However, there are a few pre-owned models available on the market today.

Shop Rolex Yacht-Master

Rolex is an incredibly popular watchmaker that offers a wide range of models in 2024. If you're wondering how much these models cost, we've got the latest prices listed for you. Here’s a quick overview of each model from our retail price list, along with its price in 2024.

Due to overwhelming demand, the prices of Rolex watches for sale on the retail market continues to skyrocket. Much of this is Rolex's own doing, of course, with their brilliantly effective marketing prowess increasing demand for a number of popular Rolex models. Rolex has always associated itself with expressions of success and achievement, neither of which come cheap.

The lowest price model, the Oyster Perpetual, starts at about $5,500 MSRP and is one of the cheapest Rolex references available. While there's definitely an argument for that still being a lot of money for a watch, this idea of an 'entry-level' model is different from that of, say, an entry-level car, or an entry-level Patek Philippe.

It is also important to note that where most cars generally fall into one of two categories - the base model, and then all the ones you would actually want to own - the lowest price Rolex is still a Rolex. But, the prices only go up from there. One of the brand's most popular watches, the Submariner, starts at $9,100 - and that's just for the stainless steel model. Rolex watches with more complicated calibers, like the Sky-Dweller, will cost you $15,650.

Then there are icons like the Daytona which command some of the highest price tags. While this watch starts out at $15,100 for the stainless steel model, the two tone model will cost you some $19,500. And the prices only go up as you add diamonds and gems.

The market for pre-owned Rolex models is thriving. Like any high-price item, a certain level of depreciation will hit a brand new Rolex as soon as it leaves the store. But with the company's pedigree being what it is, there's a definite 'glass floor' beyond which that price will not sink.

In fact, if you choose the right model and hang on to it long enough, in some instances, the cost of owning a Rolex is negative. Many references appreciate in value, particularly the more 'niche' offerings that are produced in lower numbers.

Below are some of the most popular models you may want to consider buying.

• Rolex Sky-Dweller
• Rolex Milguass (which can function in magnetic fields)
• Rolex GMT Master II
• Rolex Daytona 
• Vintage Rolex Paul Newman Daytona
• Rolex Sea-Dweller
• Rolex Submariner
• Rolex Explorer
• Rolex Air-King
• Rolex Datejust
• Rolex Day Date Presidential
• Rolex Oyster Perpetual
• Rolex Yacht Master

Of course, some models hold their value better than others. Often seen as the true emblem of the brand, the Submariner remains in great demand due to its unrivaled build quality and classic design. It's the same story with the likes of the Daytona and GMT-Master II.

Shop Vintage Rolex Watches

If you have been searching for Rolex prices 2024 you have likely noticed that each model may have different price points.  It's important to point out that the Rolex price range is quite varied and the elements that go into determining the price can be extensive. The fair market value of a pre-owned watch is about much more than age. And comparing the Rolex MSRP 2024 price to a pre-owned timepiece will give you a varied answers.  Some might even be a bit confusing to newer collectors. 

In fact, vintage watches often fetch much higher price tags than a second-hand watch from the modern generation. So below, we're giving you insight into the methods we use to determine the price of a pre-owned Rolex.

1. Condition

The overall condition of a watch is incredibly important when it comes to determining value. Generally, the better the condition, the more favorable this is towards the price. But, it's important to note that rare vintage defects - like tropical dials, ghost bezels, and patina - can actually increase the value of the watch.

2. Model and Reference number

When it comes down to it, some Rolex watches are more collectable and popular than others. Understanding the difference is key, which is why if you don't know where to look, an expert should help you. For example, a Submariner ref. 5512 and a ref. 5513 may look nearly the same to you.

But, there is quite a big difference in price between these two models, even though they're from the same era. So, knowing the reference number is important to price it properly.

3. Original features and authenticity

When it comes to answering the question, 'How much is a Rolex watch worth?' the difference between a circa-correct Rolex and an authentic Rolex is incredibly important. If you have the former, that means your watch boasts components that are all correct for the time it was produced.

If you have the later, that means that all the components are made by Rolex. However, a Rolex can be 100% authentic without being circa-correct - which is what usually happens when parts are replaced over the years. Typically, a circa-correct Rolex is worth more.

4. Box and papers

Having the original box and papers that accompanied the retail purchase of your Rolex can help boost value. It is not always a major factor in the price, however, it can help verify authenticity. It can also push the price of a vintage Rolex - which may already be rare - even higher.

5. Provenance and rarity

As we mentioned, the model and reference number significantly affect the value of a Rolex. But, there are exceptions to the rule - provenance and rarity.

Say, for example, that you have an otherwise standard market Rolex Datejust. If it was owned by a celebrity, that provenance can dramatically boost the resale value.

Another example could be that you have a regular, not rare reference, but it boasts a rare dial, defect or unusual feature that makes it rare. These details can set it apart and raise the price.

What Kind of Pre-Owned Rolex Can I Get In My Price Range?

Rolex has always been at the top of the top in terms of quality, but not every creation that leaves its doors will have to cost you an arm and a leg. While more in-demand pieces like the Daytona and most recent Pepsi bezel GMT-Master II are still commanding a steep premium, there are others that can be had for a relative bargain for both mens and women timepieces.

This is something you may want to consider when looking at the different Rolex price points. With that in mind, we're looking at four price categories in the brands spectrum, and what watches can be had when examining Rolex watches under $5k , $5-$10k, $10-$20k, and over $20k.

At Bob's, we firmly believe there is a Rolex for every luxury collector's budget, and the best place to look is our huge catalog of watches. Here, we'll also show you some of the Rolex watches that you can expect to find within each price range.

Even under five grand, you can find an interesting selection of pre-owned and vintage Rolex watches. They’ll mostly be cased in steel, and more often than not, these watches will be a bit more on the compact side (often 34-36mm case diameters).

• The 16030 Rolex Datejust is a beautiful example of the versatile, classic watch you can grab in this price point. Today the 16030 is known for its unpretentious design that features a steel-on-steel finish, a unique engine-turned bezel and matching silver dial outfitted with Tritium lume. 
• This Rolex Oyster Perpetual AirKing is a steal, especially for such a modern watch. This 2017 ref. 114200 Rolex pairs classic styling with modern amenities, giving the wearer the best of both worlds. Plus, it really has this hybrid look that combines the modern Oyster Perpetual and an Explorer in the best possible way. 

Once you get north of $6k, a good number of Rolex classics are in the running. Your options significantly expand to include those with larger case sizes (39+mm), and occasionally you’ll see two-tone models in the running, in addition to those with stainless steel cases.

• The Rolex Explorer II is an icon - especially with that polar white dial. It's great value that you can find a pre-owned Explorer II ref. 16570 within this range, this particular model from 1999 sitting right at the cusp of vintage. 
• The Submariner is one of Rolex's most popular watches ever. In this range, you can get your hands on a beautiful standard Submariner 16610, featuring a stainless steel case and bracelet as well as a black bezel and matching face. This is a totally classic Submariner that will age gracefully. Plus, this particular watch is from 1989 or later, meaning it's still relatively modern. 

Once you get north of $10k even more options open up, including a few pieces that are in especially high demand on the retail market these days. In this price range, you also start getting some really unique and fun options.

• The blue and black bezel 'Batman' GMT-Master II ref. 126710 is one of the hottest watches to own right now. People also go crazy over the pairing of the stainless steel case and Jubilee bracelet - giving this watch this durable yet dressy appeal. They’re hard to track down, so finding one is exciting, especially in this price range. 
• The traditional black face Sub with ceramic bezel has a cult following. This bold and unique Rolex Submariner 116610LN is one of the most popular watches, and by entering this price point you can own it for $13,795. The model is still quite contemporary. Plus, you're sure to steal glances sporting this one.
• We told you there are two-tones in this range, so we just had to show you one of the examples. This here is a Submariner 16613LN from around 1990 which you can snag for just $11,595. The Submariner is such a classic that even though it’s pushing thirty years, it's looks are totally relevant.

Once you get north of $20k, things start to get interesting. Here, you start to not only see the best of the brand's modern offerings but incredible and rare classic vintage collectibles, too.

• An exceptional example of the kind of modern Rolex you can buy in this pre-owned price range is this Sky-Dweller ref. 326938 from 2019. This model is forged entirely out of 18k yellow gold. Plus, the Sky-Dweller boasts one of Rolex's most impressive and complicated movements ever made. 
• An extreme example of the kind of rare and unique vintage watches you can attain in this price range is this Rolex Submariner 1530. This is one of the early models of the Submariner from 1961 and features desirable elements like the 5 bezel insert that has faded to a dark gray or the meters first glossy gilt dial with exclamation point and chapter ring. There are fewer and fewer of these watches on the market, so when you see one you're going to want to snag it.
• The Daytona is a Rolex icon. Accordingly, the prices for these famous timepieces tends to be on the higher end. Once you reach this price range, you have a great selection of Daytona's to choose from, including this Daytona ref. 16520. Yes, it's a stainless steel model, but it's on the lower end of the $20k and over price range. Plus, it's a classic style that will be appreciated for decades to come.

Frequently Asked Questions

Rolex is one of the most popular brands in the world. This has resulted in millions of people around the world going above and beyond to get their hands on one. Here are some of the most frequently asked questions about buying a Rolex.

Rolex is a luxury brand that offers timepieces at various price points. The entry-level models start at around $6,400, while some limited-edition models can cost over $70,000.

When it comes to buying a Rolex, there are a few vintage models you can get as well. While the rare models can be more expensive, a decent vintage can start around $5,000 today. This makes it a more affordable option.

If you're looking for an affordable Rolex, there are a few models to consider. The most affordable Rolex watches are the Rolex Oyster Perpetual and the Rolex Milgauss. Both of these models are entry-level models and come with a price tag of around $6,400.

These models have been around for a while, with the Oyster Perpetual dating back decades. This means that you can also consider a vintage model. A good-quality vintage model can cost anywhere from $4,000 plus today.

When it comes to luxury brands, many people question how much it's actually worth. This is because many famous brands charge a massive fee simply because of the brand. However, Rolex benefits from having a strong brand and a durable, high-quality design that’s worth every penny.

Rolex watches are made from only the best materials available on the market. Only high-quality gold, platinum, and diamonds are used throughout the range. This makes them some of the most valuable timepieces money can buy.

Rolex is an expensive brand, but it’s worth every penny. This is because buying a Rolex is more of an investment than an expense.

Rolex watches are made using only the finest materials available. However, the production process is what adds incredible amounts of value to every watch. This is because every watch is hand built in the Rolex factory in Switzerland.

Unlike other watch brands that produce tens of millions of units every year, Rolex focuses on creating high-quality watches. This means that they don’t produce nearly as many timepieces as their competitors.

While this means that they don’t make as much money, it also means that they can ensure every watch is made to the same high standard.

Rolex is a rare brand that can be difficult to buy at times. This is because of the incredible demand there is for specific Rolex models. However, the overall demand for the brand is so high that almost every model comes with a waiting list.

Vintage Rolex models are often easier to get your hands on. There are tons of different models to choose from, and they are also more affordable to buy. This makes them the perfect option for people starting a luxury watch collection.

Luxury watches are incredibly expensive, but are they worth the investment? Rolex watches have steadily gone up in value over the last few decades. This is due to the increased popularity and demand for these luxury timepieces.

While it's true that your watch can lose money over time if you don’t take care of it, most Rolex models appreciate in value. This is because of inflation, along with the fact that Rolex limits its production numbers every year. This means that the Rolex brand continues to be incredibly rare.

Many people view luxury watches as the best alternative investment you can make. These investments can act as a natural hedge against the rest of your portfolio. In this way, you can protect your assets against economic factors such as inflation.

The other thing to note is that Rolex is made from premium materials such as gold and platinum. This means that each watch comes with intrinsic value that’s independent of the brand itself. Some models also come with precious stones such as emeralds and diamonds, further increasing their inherent value.

Rolex is not just famous for its name; it’s also incredibly popular because of its quality. Every Rolex is made by hand and is comprised of high-quality materials. This makes Rolex one of the most durable, aesthetically pleasing watchbands on the market today.

The impressive durability and design of Rolex date back to the original Oyster. This model was the first-ever watch to come with a waterproof and dustproof case. In simple terms, the watch’s most significant selling point was its durability.

This durability is deeply integrated with the entire range of luxury timepieces from Rolex. In this way, buying a Rolex is an excellent investment as it is designed to last. If you’re looking for an investment that you can hand down to future generations, buying a Rolex is a great option.

While you may have heard about the massive waiting lists for a new Rolex, there are different waiting times for various models. This is because every Rolex model is built by hand, with Rolex only having the capacity to produce around 1 million watches every year.

If you want to get your hands on a Rolex Air-King, you’re going to have to join a waiting list that can last from 6 to 12 months. The Datejust will make you wait for 3 to 12 months, but there are a few unique models that will require you to wait years. This includes the Daytona and the GMT-Master II, which both come with a 5-year waiting list.

Rolex is an incredibly popular brand that is always in high demand. This demand has resulted in massive waiting lists for certain Rolex models. However, this also means that getting a discount on a new Rolex is incredibly rare.

New Rolex watches may be difficult to get your hands on, but there are vintage models that can end up being more affordable. These models are more likely to come with discounts, making them even more affordable to get your hands on.

The most expensive Rolex ever sold is Paul Newman’s Rolex Daytona. This iconic Daytona comes with a unique dial that was made famous by the actor. Newman wore the watch virtually every day from 1969 to 1984, including when he raced at the 24 Hours of Le Mans.

When this unique, vintage timepiece was sold at auction, it managed to fetch a massive price tag. The sale was finalized at $17,7 million, making it the most expensive Rolex ever sold.

Here, we're answering the questions our customers ask us the most when it comes to determining the price of a Rolex.

Yes, while most watches might be similar to buying a new car, which depreciates the minute you drive off the lot, a Rolex watch can hold value and even appreciate over time.

There are a few quick ways to determine how much your Rolex is worth. Firstly, we always suggest searching our extensive database of watches to see what other similar watches are going for. We believe in having a totally transparent process, which is why we post both the 'buy' and 'sell' price of our Rolex watches.

However, unless you have the serial number and model number, you can't properly determine the value of your Rolex. If this is the case, our team of experts can still help you assess the value of your Rolex.

Simply give us the information you have - you can even attach a photo - from the 'Sell Your Watch' page on our website, and we'll get back to you with a quote. However, if you already know the serial number and model number of your Rolex, you can use the pricing tool on our sell Rolex page and request a quote quickly and easily.

If you don't have your Rolex certificate, check out this video below which will show you how to find the serial number and model number on a Rolex. Rolex serial numbers are found under the bracelet, engraved on the 6 o'clock side of the watch.

You'll then be able to find your Rolex production year, model number and submit the information for a quote to purchase your pre-owned Rolex. We even have a handy Rolex serial number guide (with dates) to help you out even further. At Bob's, we want to ensure that selling your pre-owned Rolex is a simple, pain-free process.

While a Rolex in general will likely hold its value or appreciate, the Rolex Submariner and Rolex GMT-Master collections are probably your safest investments. Both are durable, and robust with a sporty design.

The materials used to make a Rolex are very expensive. Additionally, the mechanical ingenuity and craftsmanship in every Rolex warrants a higher price tag. All of this combined with an overwhelming market demand makes Rolex watches more expensive than many of the other brand names.

Rolex timepieces have a remarkable way of retaining their value throughout the years, and in some instances, even appreciating if given enough time and the right circumstances. Whether you are interested in selling a vintage Rolex Submariner, a contemporary Datejust, or a Day-Date President with a diamond dial, the first step you will take in the process of selling your Rolex is determining its fair market value.

We have a free request form you can fill out quickly and easily to get an estimate on your Rolex today.

About Paul Altieri

Paul is the company's Founder and CEO. He is responsible for all the day to day activities from purchasing, receiving, marketing and sales. Paul is a graduate of Boston College 1979 and resides in California with his family.

• How Much Is A Rolex?

• Andrew Neita
• March 27, 2023
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Introducing The Rolex Yacht Master 42 Titanium: The Ultimate Sailing Watch

Rolex yacht master 42 titanium.

The 2023 Rolex Yacht Master 42 Titanium is the newest addition to the Yacht Master series, which has been a favorite among sailors and yacht enthusiasts since its introduction in 1992. This new Rolex model features a 42mm case crafted from Rolex’s proprietary RLX Titanium, offering both a lightweight feel and unparalleled durability. Additionally the 2023 Rolex Yacht Master 42 Titanium watch is designed to withstand the harsh conditions of the open sea while maintaining its stunning appearance.

In this introduction article, we will explore the features, design, and specifications of the 2023 Rolex Yacht Master 42 Titanium, as well as the pricing and availability.

Discover the rest of the Rolex 2023 watches released.

Key Features of the 2023 Rolex Yacht Master 42 Titanium

Titanium case & bracelet construction.

The Oyster case and bracelet are crafted from a RLX Titanium, ensuring exceptional corrosion resistance, lightweight feel, and a comfortable fit on the wrist. The Rolex Yacht Master 42 Titanium is unique because it is the first Rolex in history to have a titanium construction. Many well known brands have used this lightweight material to the past, in good success, and many felt like it was about time Rolex do the same. In our opinion, the Rolex Yacht Master 42 Titanium might surpass the Rolex Submariner as the most durable Rolex in the family.

Satin Finish

This watch is without a doubt a tool watch through and through. The complete satin finish of the Rolex Yacht Master 42 Titanium exemplifies that. The hardness of titanium plus the satin/brushed finish will ensure that this watch maintains is look for a long time to come.

Cerachrom Bezel

The black unidirectional rotatable bezel is equipped with a 60-minute graduated Cerachrom insert in black ceramic, offering optimal legibility and resistance to scratches and fading. The design esthetics of this bezel are not new to Rolex but there is no need to change a good thing. This bezel is absolutely perfect for the Rolex Yacht Master 42 Titanium.

Calibre 3235 Movement

The 2023 Rolex Yacht Master 42 Titanium is powered by the cutting-edge Calibre 3235 movement, offering a 70-hour power reserve and a precision of -2/+2 seconds per day.

Water Resistance

With a water resistance of up to 100 meters (330 feet), the Yacht Master 42 Titanium is perfect for water-based activities and sailing adventures. Although it’s not a dive watch, you’ll never have any issues wearing this watch while competing in water sports.

Oysterlock Safety Clasp

The Oyster bracelet is equipped with an Oysterlock safety clasp, ensuring the watch remains securely on the wrist even in the most demanding conditions. This is extremely important while being located in deep water because if your watch were to fail, you would never see it again.

Chromalight Display

This watch features a Chromalight display with long-lasting blue luminescence, ensuring optimal legibility in low-light conditions. Have confidence knowing that either being out in the moonlight or at home in the dark, you will always be able to tell the time.

Pricing & Availability

The retail price for the Rolex Yacht Master 42 Titanium is $14,050 at authorized Rolex dealers worldwide. Expected demand for this model is high so expect to be put on a Rolex waitlis t if you are purchasing this model new.

Research tips on buying Rolex and how to improve on the waitlist.

This article was written with the assistance of AI, but all of the content has been reviewed and edited by me, the author Andrew Neita.

• 2023 New Watches , Rolex , rolex yacht master

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Last year we got one (nearly) right. Can we do it again?

As if we were on the same wavelength, Rolex teased its upcoming novelties in a short video on their various social media platforms. As always, it's nearly impossible to decipher much from it, but in that video we saw what looks to be changes to bracelets, perhaps a new Sky-Dweller or a solid gold Datejust. There appeared to be a GMT-Master II in there as well as some interesting dial work and a curious yellow gold sports model with a caseback that had us scratching our heads (is it an exhibition style or a different metal?). 

In any event, this just goes to show you what power Rolex wields when it comes to watch enthusiasts trying to figure out what they will and won't do year in and year out. We certainly fall into that bucket and make it a yearly tradition to get clairvoyant with the Crown's novelties. Last year we (okay, I) basically correctly foresaw the gold GMT and I'll never let anyone forget it. This year our choices run the gamut from "obvious" to full-on funky. We made our Tudor picks yesterday, and now without further ado, here are our predictions for Rolex mere days ahead of Watches & Wonders 2024. Like we said yesterday, let us know what predictions you have in the comments and tell which of ours you like best! 

Last year's emoji Day-Date and celebration dial OP mean we all have carte blanche for anything our hearts desire in this round-up. I got swept up in the try-and-be-as-weird-as-possible approach and dreamt up some goofy colorful enamel heart-shaped gem-set novelties. My colleague TanTan brought me back down to earth with a more reasonable (but still enough of a fantasy to appease me) idea. How about a new take on "beach" Daytona dials. Why not remake  pastel beachy colors and put them into OP cases? On bracelets. Obviously.

I say these 2024 beach dials should be close to the original concept and made of stone, TanTan wants pastel colored lacquer dials, but this is my "prediction" and so I am making executive decisions. We are going OG turquoise, yellow mother of pearl, pink mother of pearl, green chrysoprase/chalcedony. Okay, so the chances of this happening are slim but they are not impossible. And so if we are buying into this fantasy, let's just go all the way "beach," and make these in white gold.

This would be "new" for Rolex, no stone dial OP watches have been made. The modern OP is a relatively new Rolex model and was seemingly created to exist as a more moderately priced option, entry level we could say. But there is precedent to my prediction! Some of the rarest vintage stone dials are found in Datejusts, which was a similarly low-market model compared to the Day-Date at the time.

Since Rolex surprised us with the Le Mans Daytona, the iconic chronograph has been back on my mind. I've always sort of dismissed the modern Daytona as a watch for other people. I don't know who they are, but they weren't me. Then the Le Mans changed everything. I'll never forget that release and how it exceeded expectations in person in every way. So I started looking at Daytonas again. But there's a problem. The best Daytona possible doesn't exist. Yet.

After getting to compare the Le Mans to the white gold Daytona on Oysterflex, I realized that if you could only choose between strap and bracelet on a daily basis (without owning both) you really could have one of the most versatile watches on the market.  Make it in stainless steel and you've got a nearly perfect daily wear watch. But because of the design of the end links for the Oysterflex, you can't mix and match. While I'm not confident enough to predict this is what Rolex will do, it's what I'm crossing my fingers for.

Imagine a white-dialed Rolex Daytona with all the new bells and whistles, the metal rim on the ceramic bezel, and maybe a bonus display caseback. Now add an updated quick-release oyster bracelet and an option to buy a quick-release Oysterflex as well. I'm getting excited just thinking about it. Walking around town, the heft and visual appeal of the stainless steel Oyster bracelet would scratch the itch of wearing a Daytona the way it was born to be. But if I were heading to the country club (which I'd be a member of if I owned a Daytona) to hit some balls, I'd pop my new favorite watch on an Oysterflex so it's more comfortable on my sweaty wrist as I lounge in the clubhouse afterward. What a dream.

I am certainly not the first one to propose a watch like this. I have seen renders of it on the internet lately though I am a bit confused that a lot of folks I know are proposing a Red Submariner no-date. Historically, that wasn't a thing and so I don't think it will become a thing. But I digress – my prediction is far more specifically a Red Submariner Date which harkens back to the original Sub Date ref. 1680 from the late '60s which lasted only a handful of years.

My thought here is that the Red Sea-Dweller may be no more this year, and that watch always felt like a split the baby approach: give the people what they want by way of a "red" diver but give it to them in such a large package that most won't ever spring for it (or have the wrist to support it). I think that the "Starbucks" Submariner can exists on its own as the "white text" Submariner and we bring a some special energy back to the classic Submariner Date with the red text. Of course I am biased towards this watch given by well documented obsession with the OG Red Sub and its connection to Robert Redford. Let's just say if a watch like this were to come out this year, I may have no choice but to try to grab one... Of course, don't hold me to that. 

You already gave us two-tone , Rolex, so why not go all the way? To be clear, nothing in Rolex's past suggests it'd ever do this, which is exactly why I want it. At 36mm, the Explorer is my favorite modern sports watch in the Rolex catalog – I'm glad it's come back to the One True Size for the Explorer, as seen in the 1016 most other references, even as Rolex also added a 40mm Explorer back to the collection.

We've had gold Subs and GMTs for years, but never a full gold Explorer. It feels like it's about time. Danny begged for the same back in 2022, and now I'm adding my name to the chorus. There's just something so undeniably perfect – unnecessary, ridiculous, ostentatious, and perfect – about a gold sports watch with a black dial and no date at a size that pretty much anyone could wear.

The use of stone dials in the Rolex catalog has been largely relegated to the bygone era of the 70s (though many were still produced throughout the 80s and 90s), and even at that time, they were moreso available upon request than stocked with dealers. However, at last year's Watches & Wonder's lineup, Rolex did release a new Carnelian Dial Day-Date , among others, though this rendition might have played second fiddle to the much more talked about “Emoji” release.

Given the prevailing movement of green dial watch releases, I think it is much more fun and not-so-unreasonable to imagine that there could be a world in which Rolex could put its own signature on this trend by returning to the groovy malachite stone. Of course, the Day-Date would make the perfect canvas for this sort of thing, and, there's no other way to go than to pair that rich color with a funky yellow gold case and bracelet. I'm manifesting a disco-era Rolex revival ASAP. I don't think I'm alone in this either.

Okay, so while I don't actually believe that we will see Rolex release this watch any time soon, I do think that a titanium Milgauss makes a lot of sense.

First, the steel version has been discontinued. Second, titanium is having a moment – both broadly in the sports watch segment but also within the Rolex context (see: RLX Yacht-Master and the Deepsea Challenge). Third – and most specific to the Milgauss hypothesis – is that titanium is an excellent metal for use around magnetic fields as it is not magnetic. This is what makes it great for biomedical implants, as titanium has a crystalline structure without unpaired electrons.

Those of you who know your Rolex history will note that the Milgauss was created in the late '50s as a watch for scientists and others who work in environments with strong magnetic fields. Heck, the name "Milgauss" is a reference to 1000 gauss, which was the level of magnetism that the original model was designed to resist.

With this in mind, wouldn't an RLX Milgauss be both nicely aligned with the history and impetus of the entire Milgauss concept and incredibly cool? Yes. Fingers crossed, but don't get your hopes up.

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.css-1obzumv{font-weight:700;font-size:clamp(1.875rem, 1.25rem + 1.5625vw, 3.125rem);line-height:1.2;margin-bottom:1rem;line-height:1.1;}.css-1obzumv:lang(th){line-height:1.5;} Yacht-Master 40 .css-18uwo57{font-size:clamp(1.125rem, 1.0625rem + 0.1563vw, 1.25rem);line-height:1.6;font-weight:300;line-height:1.2;text-wrap:balance;}.css-18uwo57 span{display:block;} Oyster, 40 mm, Oystersteel and Everose gold Reference 126621

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Stay the course

The Oyster Perpetual Yacht-Master 40 in Oystersteel and Everose gold with an Oyster bracelet.

Bidirectional rotatable bezel, timing the distance.

The Yacht-Master’s bidirectional rotatable 60-minute graduated bezel is made entirely from precious metals or fitted with a Cerachrom insert in high-tech ceramic. The raised polished numerals and graduations stand out clearly against a matt, sand-blasted background.

This functional bezel – which allows the wearer to calculate, for example, the sailing time between two buoys – is also a key component in the model’s distinctive visual identity.

Chocolate Dial

Exceptional legibility.

Like all Rolex Professional watches, the Yacht-Master 40 offers exceptional legibility in all circumstances, and especially in the dark, thanks to its Chromalight display.

The broad hands and hour markers in simple shapes – triangles, circles, rectangles – are filled with a luminescent material emitting a long-lasting glow.

Everose Rolesor

A meeting of two metals.

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties.

A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

The Oyster bracelet

Alchemy of form and function.

The Oyster bracelet is a perfect alchemy of form and function, aesthetics and technology, designed to be both robust and comfortable. It is equipped with an Oysterlock folding clasp, which prevents accidental opening and the Easylink comfort extension link, also exclusive to Rolex.

This ingenious system allows the wearer to increase the bracelet length by approximately 5 mm, providing additional comfort in any circumstance.

More Yacht-Master technical details

Reference   126621

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Oyster, 40 mm, Oystersteel and Everose gold

Oyster architecture

Monobloc middle case, screw-down case back and winding crown

Everose Rolesor - combination of Oystersteel and Everose gold

Everose gold bidirectional rotatable 60-minute graduated with raised numerals

Winding crown

Screw-down, Triplock triple waterproofness system

Scratch-resistant sapphire, Cyclops lens over the date

Water resistance

Waterproof to 100 metres / 330 feet

Perpetual, mechanical, self-winding

3235, Manufacture Rolex

-2/+2 sec/day, after casing

Centre hour, minute and seconds hands. Instantaneous date with rapid setting. Stop-seconds for precise time setting

Paramagnetic blue Parachrom hairspring. High-performance Paraflex shock absorbers

Bidirectional self-winding via Perpetual rotor

Power reserve

Approximately 70 hours

Oyster, three-piece solid links

Folding Oysterlock safety clasp with Easylink 5 mm comfort extension link

Highly legible Chromalight display with long-lasting blue luminescence

Certification

Superlative Chronometer (COSC + Rolex certification after casing)

Learn how to set the time and other functions of your Rolex watch by consulting our user guides.

Yacht-Master 40

Contact an Official Rolex Retailer

Only official Rolex retailers are allowed to sell and maintain a Rolex watch. With the necessary skills, technical know-how and special equipment, they guarantee the authenticity of each and every part of your Rolex and help you make the choice that will last a lifetime.

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‘Discovery of the Year’ Award for 90 Sunreef Power Yacht at Luxury Lifestyle Awards

Sunreef Yachts strengthens its leading position as luxury catamaran builder in 2013

Ferretti Custom Line Navetta 30 series motor yacht GINDUNGO hits water in Italy

50m luxury motor yacht BEL1 launched in Pisa by Rossinavi

Luxury yacht UNIQUE S is brand new to the charter market in the Western Mediterranean

44m superyacht EXTRA TIME new to charter around the Western Mediterranean

Baglietto announces the launch of 41m luxury yacht ASTERA

Another great special offer on board 36m motor yacht CALYPSO I

Superyacht KISMET – the 122m Lurssen motor yacht the charter market has been waiting for

37m luxury yacht LEGEND offering unparalleled comfort on charters in the Western Mediterranean

Discover our Top 10 brand new yachts available for charter worldwide this year

Florida charter yacht REAL SUMMERTIME offering 10% discount

Looking ahead to the 2024 MYBA Charter Show in Genoa

Discover summer in New England aboard a luxury charter yacht: Escape to this beautiful northeast corner of the USA

Westport announce the first hull of their 36m W117 range is nearing completion

Last minute yacht charter deals in the Bahamas

49m sailing yacht ANIMA MARIS is offering discounted rates for the remaining summer weeks in Croatia

Take advantage of the exceptional 15% discount by 44m charter yacht BLISS in Greece