Positano Yacht

Private yacht & boat tours.

Discover the All-Inclusive Capri, Positano & Amalfi Coast Tours by Sea!

Yacht & Boat Experience

Explore our private excursions where every tour is tailor-made to your preferences. In addition to choosing from our pre-established tours, you have the option to create your own personalized maritime experience.

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Discover our tours

Embark on our all-inclusive tours by Sea, where our professional crew caters to your every need. Enjoy a worry-free experience, focusing solely on the breathtaking scenery and indulgent amenities aboard our exclusive yacht.

our destinations

Amalfi & positano tour, capri & positano, couple tour, yacht experience, mission relax, services included.

Experience luxury with our Capri, Positano and Amalfi Coast tours, with aperitifs, drinks, diving masks, private skipper and fuel costs included.

Beach Towel

Diving mask, fresh drink, overnight cruises & luxury yachts.

Whether it is a romantic getaway or a lavish adventure, our night cruises and luxury yachts ensure an unforgettable experience amidst the serene beauty of the open sea. Enjoy the Amalfi Coast on board our boats.

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Discover the magic of the sea under the starlit sky, where every sunrise brings new adventures and memories to treasure for a lifetime.

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Testimonials

Ilary Coron

Yacht & Boats

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Rizzardi Yacht 60 ft

Rizzardi 60 is a fast yacht powered by 2 1500 horsepower MTU engines, has 3 cabins and 2 bathrooms, recommended for both day tours and tours with overnight.

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New Gozzo 45 FT

This yacht handles rough seas effortlessly, with two cabins, a bathroom, lounge, and ample outdoor space including a large sundeck at the bow and spacious seating aft.

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BAUMARINE 39 FT

The 2024 is perfect for day trips and boasts a spacious stern with tables, refrigerators and seating, as well as a sun deck with a breathtaking view of Capri and the Amalfi Coast.

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CONAM YACHT 46

Equipped with a modern silent IPS propulsion system, this yacht offers three cabins, two bathrooms and spacious lounge areas, perfect for day trips or overnight stays.

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Apreamare 38 FT

Ideal for day trips, this boat features a spacious sun deck at the bow for sunbathing and enjoying the view, while the stern offers a comfortable sofa and shaded area.

complete the form

Book your next chart, fill out the form with the requested information, our staff will often quickly respond, phone: +39 376 1923278, [email protected], charter system experience s.r.l. corso italia 238 - 80063 (na) p.iva: 10220951213, privacy policy, cookie policy, cancellation policy, yacht experience.

Positano boat tours | Luxury Boats Positano

Capri full day

Amalfi coast full day, ischia or procida full day, capri half day, amalfi coast half day.

  • Sunset: Li Galli – Amalfi Coast to share
  • Sunset: Li Galli – Amalfi Coast private tour

Dinner in Nerano or Amalfi

Amalfi coast 90 minutes experience.

  • ON BOARD SERVICES
  • SUNSEEKER PREDATOR 60
  • MIG 45 HT MARINE
  • SWEET LIFE ALLURE 38
  • THANKS DAD ALLURE 38
  • My Family Allure 38
  • EVO YACHTS R4
  • FRATELLI APREA 36
  • FRATELLI APREA 32
  • JERANTO 10 TECNONAUTICA
  • PREDATOR SELVA 650

Luxury Boats Positano | Amalfi Coast private boat tours

Exclusive tours along the Amalfi Coast

On board of elegants yachts positano based, exclusive sails along amalfi coast, book our tours, - a unique experience -, book now your experience at the amalfi coast and the sorrento peninsula on board our elegant private yachts..

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Full day tours

Capri private boat tour | Luxury Boats Positano

Half day tours

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Experiences

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Sunset: Li Galli – Amalfi Coast – to share € 70 per person

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Sunset: Li Galli – Amalfi Coast private tour

The greatest luxury today is service, - time to relax -.

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Discover our fleet

- welcome aboard -, the luxury boats positano fleet is made of 5 high-quality boats to offer you the best experience possible at the amalfi coast. they’re perfect for families, groups of friends and couples looking for a romantic escape..

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Sunseeker   Predator   60

-   new   life   -.

A combination of style, quality and glamour balanced by punchy performance. The numerous comfort on board make your adventure at sea even more magical.

Mig   45   HT   |   Marine

-   me   and   you   -.

The new generation of the “Italian speedboat” is born with this model designed by Mig Marine.

Allure   38

-   sweet   life   -.

The Allure 38 “Sweet Life” meets the needs of every user: from lovers of classicism to the more sporty, without neglecting those who make comfort and relaxation a real lifestyle.

-   Thanks   Dad   -

The Allure 38 “Thanks Dad” meets the needs of every user: from lovers of classicism to the more sporty, without neglecting those who make comfort and relaxation a real lifestyle.

-   My   Family   -

Welcome aboard the Allure 38 “My Family”, a gem of maritime engineering that epitomizes the perfect blend of luxury and comfort.

 EVO   Yachts   R4

-   azzurra-.

EVO is a multidimensional idea of design, where every space becomes an opportunity for a new feature.

Fratelli   Aprea   36

-   don   paolo   -.

With simple and elegant style, which calls the tradition of the Gozzo Sorrentino. A spacious and welcoming model that reflects the desire to travel.

Fratelli   Aprea   32

-   elisa   -.

A slender line that guarantees excellent cruising speed. The numerous comfort guarantees a pleasant crossing on a boat with a strictly fun spirit!

Tecnonautica

-   jeranto   10   -.

Discover the beauties of the Sorrento Coast on board the gozzo. Dream of a day on the boat.

Predator   Selva   650

-   rubber   boat   -.

Predator Selva 650 is the range aimed at those who prefer the essential to the superfluous, without wanting to renounce to the performance and the reliability.

The   Luxury   Boats   Positano   Team

-   lucia   and   matteo   -.

A  family-owned  company of  local Positano Italians , we have spent our  lives and generations managing boats  on the water here.  We know  and celebrate  every inch of this spectacular coastline  as one of our greatest loves.

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Latest   news

-   follow   us   -.

27 January 2022

The sunset lights will be the perfect background for a personal photo

Take a picture

1 August 2021

The newest arrival in the Luxury Boats Positano family, the Allure38 Sweet Life

Designed by the engineer Maurizio Marzocca

25 May 2020

Vivere un’esperienza unica, mai Positano così bella e così poco affollata

Tra dispositivi da adottare e distanziamento interpersonale da seguire, è comunque possibile vivere un'esperienza unica! Luxury Boats…

- the reviews -

I have been bringing my friends and clients on this wonderful experience for years. Whenever we are together, without fail, the topic of Matteo and the fabulous day of boating is always re-lived and spoken about with such fondness, and such enthusiasm. It is an experience beyond memorable. It is something NOT to be missed when on the coast. Doumina
This was hands down my favorite activity we did while in Southern Italy. The yacht was AMAZING! The crew was so helpful and took the time to point out parts of the Amalfi Coast and were knowledgeable about the area. Matteo was so easy to communicate/book with!!! I highly recommends this company to anyone looking for a fun, personalized cruise around the Amalfi Coast! You will NOT regret it!!! Amanda
All I have to say is “WOW”!!! The yacht we rented was amazing, the boat crew is awesome and the Amalfi Coast sunset cruise was breathtaking! I highly recommends this company to anyone looking for a fun personalized cruise around the Amalfi Coast! Chris Savage

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FGI

Positano Yacht Charter

Set sail on a dreamlike voyage with a Positano yacht charter from FGI Yacht Group, and immerse yourself in the heart of Italy’s Amalfi Coast opulence. Positano, with its picturesque cliffside villages and sparkling turquoise waters, offers an idyllic setting for a luxurious yacht experience. Glide along the coast and discover secluded beaches, indulge in local gourmet cuisine, and anchor in serene coves for a private swim or sunbathing session. Our Positano yacht charters are perfectly equipped with every amenity for comfort and style, ensuring your journey along this stunning coastline is as breathtaking as the scenery. Whether you’re seeking romance, adventure, or relaxation, our expertly curated charters provide an unparalleled way to explore the enchanting allure of Positano by sea. Experience the pinnacle of nautical luxury with FGI Yacht Group, where every charter is an unforgettable adventure.

YACHTS FOR CHARTER IN THIS AREA

Odyssey

Curanta Cridhe

Twin Pride

Summer Star

Valium 52

License to Chill

Boom

Drunken Sailor

Celine

Feel the Blue

E

Absolute 60

Alma

Pura Follia

Dolce Vita

Sir Hendrik

Helene

Mane Et Nocte

Freedom

Silver Breeze

Nadamas

Champagne Hippy

Wally One

Lady Yousra

Vista

Wide Liberty

Chantella

George Five

Atalanti

Molly Malone

Mia Kai

Estrella de Mar

Accama Delta

Accama Delta

Blue Heaven

Blue Heaven

Funda D

Falcon Island

Martina

Jajaro’

Shooting Star

Shooting Star

55 Fiftyfive

55 Fiftyfive

Ipharra

Ashleyrose 110

Feligo V

White Pearl I

Whisper V

Project Steel

Cornelia

South Paw C

Sole Di Mare

Sole Di Mare

Makani II

Milos At Sea

Go

Antheya III

Minor Family Affair

Minor Family Affair

Love T

Infinity Nine

Can`t Remember

Can`t Remember

Iraklis L

O’Neiro

Delta One

Hakuna Matata

Rocket one

L’Equinox

Aquila

Queen of Makri

Archelon

Big Change II

Le Pietre

Illusion II

Zanziba

Halcon Del Mar

Ocean Pure 2

Ocean Pure 2

Maestro

O’Rion

I Sea

Mare Nostrum

Jomar

Only Eighty

Elena V

O’Natalina

O’Mathilde

O’Mathilde

The Wellesley

The Wellesley

O’Eva

O’Eva

Katina

Quantum of Solace

O’Ptasia

O’Ptasia

O’Pari

O’Pari

Black Pearl

Black Pearl

  • Cruise the Amalfi Coast: Start with a scenic cruise along the dramatic coastline, enjoying panoramic views of the cliff-side villages and lush landscapes.
  • Explore Positano’s Town Center: Moor your yacht and explore the steep, narrow streets of Positano, lined with boutiques and artisan shops.
  • Beach Time at Spiaggia Grande: Spend a day on Positano’s main beach, Spiaggia Grande, relaxing, swimming, and enjoying waterside dining.
  • Water Sports in Fornillo: Try water sports like jet skiing, kayaking, or paddleboarding off the quieter Fornillo Beach.
  • Dine at Cliffside Restaurants: Experience gourmet dining in cliff-top restaurants that offer spectacular views alongside exquisite local cuisine.
  • Visit the Church of Santa Maria Assunta: See Positano’s famous church with its beautiful majolica-tiled dome and historic religious art.
  • Sunset Cocktails on Deck: Enjoy the stunning sunset over the Mediterranean with cocktails and canapés on your yacht’s deck.
  • Private Tour of the Galli Islands: Arrange a private boat tour to the nearby Galli Islands, once owned by the famous ballet dancer Rudolf Nureyev.
  • Luxury Shopping: Indulge in some luxury shopping from Positano’s high-end boutiques offering custom sandals, handcrafted ceramics, and bespoke clothing.
  • Culinary Experience on Board: Host a private cooking class or wine tasting on your yacht, featuring local specialties and wines.

Yachts for charter

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POSITANO YACHT CHARTER: DISCOVER THE PEARL OF THE AMALFI COAST

Of all the unique and charming tourist destinations globally, positano is the most beautiful one to visit on a luxury yacht charter. the pearl of the amalfi coast, positano, is on the border of the sorrentine peninsula festooned with enchanting surroundings..

Positano, with its pastel-hued houses clinging to the steep slopes of the Lattari Mountains, is indisputably the best-known attraction of the Amalfi Coast, thanks to its dynamic summer nightlife and premium restaurants and ateliers. Not to mention the exquisite sandy beaches, mystical sea caves, and grottos spread across the Tyrrhenian’s rugged coastline. It is one of the most beloved and unforgettable destinations of a luxury yacht charter in the Gulf of Naples.

Positano’s narrow streets are lined with dreamy hotels, like Le Sirenuse and San Pietro Hotel , two of the most refined resorts in the Costiera – real gems offering the famous Neapolitan hospitality during a luxury yacht charter in Positano . 

The best beaches to hit on a Positano yacht charter

Tiny and wild Laurito and Arienzo, known as the “three hundred steps beach”, are worth visiting for their beauty. Also recommended during a Positano yacht rental is Marina Grande, home to the renowned “Music on the Rocks” club, the iconic hotspot of the local high life. Fornillo, a pebbly beach of crystal-clear waters, is the best choice for those looking for a spot to chill in a glorious natural setting.

Positano yacht charter : endless activities 

During a Positano yacht rental , one must step off board and stroll down the Sentiero Degli Innamorati or Walk of the Lovers, a strip of land stretching between the cliffside and the sea, offering unforgettable views.

For less experienced hikers aboard a l uxury yacht charter in Positano, spend the day trekking from Nocelle, a tiny village in the municipality of Positano, to Agerola. This trail that twists and turns across the Mediterranean vegetation features arresting scenic spots looking out to a view that includes the Faraglioni of Capri, Punta Penna, the islet of Li Galli and the Lattari Mountains.

Positano lacks an actual marina, featuring only a dock used by the motorboats operating along the Amalfi Coast . Positano yacht rentals can drop anchor at the buoy field opposite the town or the Amalfi marina.

Positano’s main Piazzetta is also home to many refined dining options and local bars. Head to Le Sirenuse for an aperitif on the sea-view terrace. Or even better, have your private yacht charter crew make you an Aperol Spritz to enjoy on the top deck as the sun goes down.

During the summer months, events such as the Feast of the Assumption are exciting to see during your Amalfi Coast yacht charter, offering food, music, and traditional celebrations that bring the town to life. 

LOCATIONS IN THE AREA

SORRENTO ON A LUXURY CHARTER

Vietri, Minori & Maiori

A GUIDE TO AN EXCLUSIVE  CAPRI YACHT CHARTER

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Yachts for charter in positano, number of guests.

Sunreef 80 Sail

23.99m | Sunreef | 2022

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27.33m | Wally Yachts | 2018

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34m | RMK Marine | 2006

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34.2m | Royal Huisman | 2000

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Over the Rainbow

35m | A.M. Dickie & Sons | 1930

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Minor Family Affair

35.15m | Princess | 2017

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38.9m | Fitzroy | 2006

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39.3m | Tansu | 2016

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40.05m | Sunseeker | 2014

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Silver Wind

43.63m | ISA Yachts | 2014

Mochafy22 yacht for charter

MAXIMILIAN MMIV

45.02m | Sunrise | 2009

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Starburst III

47.5m | Bilgin | 2017

Te Manu Yacht Charter

49.38m | Codecasa | 1998

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49.9m | Benetti | 2023

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50.4m | Feadship | 1990

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51.7m | Alloy | 2006

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52m | Sanlorenzo | 2022

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52.12m | Amels | 2004

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The Wellesley

56.20m | Oceanco | 1993

Katina yacht for charter

60m | Brodosplit BSO d.o.o. | 2015

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62.5m | Codecasa | 2003

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GOLDEN HORIZON

162m | Brodogradevna Industrija Split | 2021

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19.5m | Lagoon | 2017

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20.15m | Azimut | 2022

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20.36m | Fountaine Pajot | 2021

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20.46m | Sunseeker | 2022

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21.25m | Princess | 2016

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SPIRIT OF RIO

21.32m | Princess | 2021

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22.26m | Pershing | 2008

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22.31m | Princess | 2022

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22.64m | Azimut | 2018

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22.7m | Sunreef Yachts | 2022

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SUMMER BREEZE

23m | Pearl Yachts | 2014

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23.28m | Lagoon | 2019

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23.6m | Sunseeker | 2018

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23.60m | Sunseeker | 2021

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BLACK PEARL II

23.6m | Baltic Yachts | 2008

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23.8m | Lagoon | 2018

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24m | Sunreef | 2021

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24.64m | Sanlorenzo | 2020

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25m | Sunseeker | 2007

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25m | Sunseeker | 2006

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25.15m | Oyster Yachts | 2015

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LADY YOUSRA

26m | Sunseeker | 2003

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26.21m | Custom Line | 2008

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SILVER BREEZE

26.4m | Riva | 2010

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26.78m | Azimut | 2019

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Positano Boat Charter - Yacht Charter - Amalfi Coast and Capri Boat Rentals

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POSITANO YACHT RENTAL

Positano, the jewel of the Amalfi Coast, is a destination that captures the heart of every traveler with its steeply-stacked houses painted in a palette of captivating colors, verdant cliffs, and sparkling azure waters. This picturesque village, with its enchanting beaches, vibrant culture, and exquisite cuisine, is best experienced from the deck of a luxury yacht. Positano yacht rental offers an exclusive gateway to explore this breathtaking coastline in unparalleled comfort and style. Whether you are seeking an intimate escape, an adventure with friends, or a unique family vacation, renting a yacht in Positano promises an unforgettable journey through one of Italy's most iconic landscapes.

Charter one of our yachts for your tour in Positano

live the experience of a yacht tour on the Amalfi coast

Rizzardi yacht

60 feet / 18,29 m Max 12 passenger 2500€

gianetti 1

Gianetti yacht

50 feet / 15,50 m Max 12 passenger 2700€

shamal

Shamal yacht

40 feet / 12,60 m max 6 passenger 2600€

apreamare 32 bambaissa

Apreamare gozzo

32 feet / 9,75 m Max 12 passenger 1200€

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Discovering Positano's coastal splendors aboard our yachts

The allure of Positano from the sea is unmatched. A yacht rental allows you to explore hidden gems and secluded beaches that are otherwise inaccessible. Glide across the crystal-clear waters and dive into the Mediterranean's refreshing embrace at your leisure. Visit the famed Fornillo Beach, known for its tranquility and natural beauty, or anchor in the bay to enjoy a picturesque sunset behind the cliffs. A yacht charter also provides the perfect opportunity to explore the nearby attractions along the Amalfi Coast, such as the enchanting Emerald Grotto and the secluded bays of Laurito and Arienzo, offering a blend of adventure and relaxation.

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Experiencing La Dolce Vita with our yacht rental service

Renting a yacht in Positano is not just about the destinations—it's about embracing the Italian way of life, La Dolce Vita. Onboard, you can indulge in the luxury of bespoke services, from gourmet dining featuring the freshest local ingredients to personalized itineraries that cater to your every desire. Enjoy the freedom to lounge on the sun deck, cocktail in hand, as you take in the panoramic views of the Amalfi Coast's dramatic coastline. For those seeking a more active experience, engage in water sports such as snorkeling or paddleboarding in the clear waters. As evening falls, Positano transforms into a vibrant spectacle of lights, providing a stunning backdrop for an elegant dinner on your private yacht, making every moment onboard an exquisite celebration of life.

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Positano yacht charter: what our service includes

Italy Experience offers an unparalleled service that makes yachts and their experienced crew available to tourists for exclusive tours in various locations on the Amalfi coast, including the breathtaking Positano . With a minimum duration of one day, our tours are designed to cater to your every need, allowing you to select the perfect vessel and customize your itinerary to explore the coast's splendors in luxury and privacy. Our website features a diverse selection of tours, providing you with the flexibility to choose how you want to experience the Amalfi Coast's majestic beauty. From intimate excursions to grand celebrations on the water, Italy Experience is dedicated to delivering an unmatched level of service and customization, ensuring your journey is as unique as the destination itself.

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Choose your yacht and get ready to explore Positano

A Positano yacht rental is the quintessence of a luxury vacation, offering an exclusive and personalized exploration of one of Italy's most mesmerizing destinations. At Italy Experience, we are dedicated to ensuring your journey along the Amalfi Coast is seamless, luxurious, and tailored to your preferences. Our fleet of premium yachts and experienced crew are at your service to create the perfect setting for an unforgettable adventure. From intimate romantic getaways to celebratory gatherings with loved ones, let us curate your dream voyage in Positano. Contact us today to book your bespoke Positano yacht rental and embark on an unparalleled journey of discovery, luxury, and the pure joy of La Dolce Vita on the water.

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  • Gozzo (max 12 pax)
  • Yacht (max 12 pax tour / 6 pax cruise)
  • Positano & Amalfi
  • Capri & Positano
  • Sunset Sorrento
  • Sunset Capri
  • Ischia & Procida
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  • Week cruise
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Positano Yacht Charter

Positano is the perfect expression of the Amalfi Coast, symbol and witness of her beauty, which remains intact to the passage of many tourists every year, in every season.

The tiny bay, almost fairy-tale for warm and picturesque colors of the houses, surrounded by mountains that seem to want to protect it, to preserve its magnificence. Positano , born as a poor fishing village, now it has become a popular destination for its beaches, like Spiaggia Grande and Fornillo Beach and for its made-to-measure clothes, "Moda Positano".

In the heart of the Amalfi Coast, it is located exactly halfway between Amalfi and Capri. Major attraction during your sailing holiday, Positano is the confirmation that the boat always allow to access to corners that few ever get to know.

VIEW ALL THE BOATS AVAILABLE IN POSITANO

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Rent private yacht in Positano

Thanks to its perfect climate, to its natural beauty and to its strategical position, one step away from the Gulf of Naples, symbol and picturesque town of the Amalfi Coast, Positano attracts thousands of visitors all year long. Not to be missed, during your sailing itinerary, the Blue Grotto and the Li Galli Islands (also known as Sirenuse), treasures of immense natural value. Are you ready for your Positano boat charter experience?

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Fill the form and get a quote

Few and simple steps to let us find you the perfect yacht and the route for your Positano boat charter, with all the extras you wish.

Select the type of vessel(s) you are thinking about, the period and the area(s) you would like to discover. Or just tell us the type of holiday that will better accommodate you and your guests.

We will find you all the yachts in the Amalfi Coast . Just one minute of your time to receive from our team your tailor made solution. The most desirable yachts in Campania are only available on Your Boat Holiday.

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Positano Boat Charter Experts

Our experienced and world travellers, expert Positano Boat Charter Managers visit and sail aboard our selected yachts regularly and are perfectly placed to offer you transparent, tailor and professional advice for your Positano yacht rental.

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Top Destinations by yacht in Positano

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Positano Boat itineraries

Once chosen South Italy as the destination of your vacation, deciding where to go is largely a matter of preference. The options are endless and endlessly beautiful. The amazing Amalfi Coast, its fabulous Positano and the picturesque Sorrento, not far from the enchanted Capri, each one few kilometers away from the Naples Bay, with Ischia and Procida.

Below our selection of suggested routes for your Positano and Capri Yacht Charters .

And these are just some of the wonderful and most known destinations close to Positano and Amalfi.

1 Week in Positano

positano-yacht-rentals

Day 1st Capri Day 2nd Capri and Amalfi Day 3rd Amalfi and Ravello Day 4th Positano Day 5th Sorrentine Peninsula Day 6th Sorrento Day 7th Ischia and Procida Day 8th Naples

Week-End in Positano

Embark in Sorrento. Friday in Sorrento and Capri, spending the night on the Island. Saturday morning Capri and then Positano. Spend the sunday discovering the fascinating Amalfi.

Daily Excursion in Positano

positano-yacht-charter

If you start from Positano, for a daiy cruise excursion in the Amalfi Coast, you cap opt between the Emerald Grotto, Li Galli Islands and the fascinating Amalfi or you can dedicate your daily tour to Capri.

How much is it to rent a boat in Positano?

The price to rent a boat in Positano depends on the boat you book, the season period and the duration of the charter. To rent a boat in Positano the price can start from 100,00 Euro per person for a tour of the Amalfi Coast for half/full day tours. Usually motor yachts, catamarans, sailboats and gulets have minimum charter duration of 7 days, from Saturday to Saturday.

How do I get to the Blue Grotto in Capri from Positano?

Positano is just 13 nautical miles away from the Blue Grotto in Capri. It is possible to rent private boat from Positano and get directly to the Blue Grotto in 30 minutes cruising. Alternatively you can opt for public transport taking a ferry from Sorrento, that is 30 minutes driving from Positano and arrive in Marina Grande in Capri.

How long is the boat ride from Positano to Capri?

The boat ride from Positano to Capri takes from 20 to 30 minutes cruising.

When planning a boat charter in Positano for a multi-day excursion, there are numerous things to take into consideration.

First of all the port of embark and disembark: Napoli and Salerno are the best starting points for your boat charters. We will assist you, providing you all the solutions for your activities on board and on land: family holidays, celebrations, corporate events and more.

We customise your Positano boat cruise, step by step, in order for you to live your best Amalfi Coast sailing experience ever.

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Positano

Positano Yacht Charters

Bordering the edge of the Mediterranean Sea, the quaint village of Positano is more dreamlike than it is an example of modern, 21st-century living. Once an ancient fishing town, Positano – with its diverse history of legendary pirate attacks – is now a desired Amalfi Coast yacht charter destination.

When on a yacht charter in Postitano, make sure you wander your way through Positano’s familiar streets, and open your eyes to the surprises that await: like its gray-sand beaches, the Santa Maria Assunta cathedral, the idyllic Grotta la Porta, and the more distant islands of Castelluccio, Rotunda, and Gallo Lungo – all believed to be the home of the Sirens of Greek mythology. To get a taste of natural Italian beauty, walk along the Via Positanesa d’America, and you’ll find plentiful lush gardens, fragrant olive groves, citrus trees, and the enchanting Positano Botanical Gardens. For centuries, Positano has been a muse for some of the world’s most creative minds – like author John Steinbeck and Rolling Stones members Mick Jagger and Keith Richards, to name a few.

Yacht charters in Positano allow for the full romantic experience, as the gentle lapping of the waves draws you towards the village. The picturesque view of buildings clinging to cliffs is unmatched along this stretch of coast and the area offers many activities for an enjoyable visit.

Showing 1–4 of 131 results

Chakra Profile

282.2ft / 84m

More info

278.1ft / 83m

titania main

239.6ft / 71m

Yacht Serenity 236

Serenity 236

236.3ft / 70m

Positano Yacht Charters – Things To Do & See

Positano yacht charters

To get the most out of your next yacht charter to Positano, visit the beautiful sites listed below:

Grotta la Porta Adding to Positano’s obvious charm, the ancient Grotta la Porta is a true archeological gem. Sitting just inside the harbor, this cave tells a story of Positano’s Paleolithic past: one with an economy that thrived on shellfish trading and prehistoric stone carvings found in what still exists of the grotto’s interior.

Spiaggia Grande Lined with popular restaurants and visited by tourists from across the globe, Spiaggia Grande is Positano’s main beach – and regarded as one of the most beautiful beaches in the world. Sitting at the center of an amphitheater of hillside homes and villas, this stretch of the Italian coasts is home to celestial horizon views, beautiful people-watching, a whimsical esplanade and pure, soft, stark-white sand.

Via Positanesa d’America Stretching across the entire eastern coast of Positano, this tiny road-turned-walkway has gained a reputation for its beautiful, seaside views and mountainous terrain. Named after the large numbers of 19th-century emigrants that left Positano for the United States – who sent packages back home during World War II, virtually saving the inhabitants who still lived there – this idyllic place for an afternoon stroll leads the way to Fornillo Beach. Wind your way through its cliff-lined path, and you might even come across Torre Trasita; it’s Positano’s most distinctive, protective tower.

Visit charming Positano on your luxury yacht charter in the Amalfi Coast .

Rhino A Yacht

86.7ft / 26m

More info

164ft / 49m

silver wind main

Silver Wind

143.2ft / 42m

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Yacht charter in Positano · Nautica Esposito — Positano 38 (2022)

  ( 7 reviews )

Description of Partenope's motorboat

Nautica esposito - positano 38 | 12 people.

Partenope, a new Positano 38 Open, Nautica Esposito: a very elegant, livable and safe gozzo, the cornerstone of our project, a boat marked by the tradition of the Sorrentino gozzo. Modern, elegant and spacious, can accommodate up to 12 guests + crew, perfect setting for an unforgettable experience. "Happiness within reach of the sea..." all you need is a bathing suit and sunglasses, for the rest rely on us! We offer an all-inclusive service: -skipper and steward/hostess on board/guide -sea towels -aperitif with prosecco and fruit slice -pro stereo system with bluetooth -free Wi-Fi -insurance -pet friendly Departure and return to port times are from 10 am to 5 pm, in case of different need please let us know. Also available for: -Sunset Experience: (7:30 pm to 10:00 pm flexible schedule) € 1.000 We will take you to experience the sunset with a toast in the shadow of the Faraglioni rocks with your friends or loved one. Boat parties and events, aperitivo boat'n'chill, romantic couple's cruise... you decide how to transform the evening: music and drinks will do the rest. Times and stops are to be decided together with the skipper according to the passengers' wishes. You might, for example, decide to have lunch at one of the restaurants in Capri or Nerano accessible only by sea, or disembark on the island of Capri for a short excursion... The skipper will give all the options and you will decide together Translated with (free version)

Equipment available on the motorboat

Services provided by partenope.

Add dates for prices

  ( 7 comments )

Overall rating

We had such a wonderful time on board with Benni and our steady Captain! To be honest, they exceeded my expectations by a lot. The boat was perfect for a day out around Amalfi - plenty of room front and back to get sun. The music was great, the drinks were flowing. And, they got us back to the dock in time. Thank you!

Alex and Marino were excellent hosts and made sure we had a wonderful time on our day trip to Capri. Could not have asked for a better experience and it will be a highlight of our Italy trip for years to come. Thanks for a great time!

Don’t look any further and book this now…seriously! We had the most incredible experience. Our host onboard, Elsa, really took care of us and made this the best day out of the 3 weeks we spent in Italy. Our captain was the best on the sea, he was knowledgable of all the stunning spots and anchored in private areas for us to swim, away from the rest of the boats on the water. We stopped for lunch at their recommended local “Mom and Pop” type restaurant and had one of the best meals while in Italy. The boat was clean, new, stylish, and plenty of room for just my boyfriend and I. We dream of coming back for another day on this boat!!!

Wow!!! What a day !! Absolutely incredible !! From the very moment we were greeted at the Positano port, to drop off … our group of 11 did not stop smiling. I can’t recommend Alex and Marino enough ! These lads were sensational and it was an absolute privilege to be given such a special day from these two. Their local knowledge and special swimming spots they took us to was next level !!! They made sure our drinks were always topped off and ensured we were comfortable at all times ! Alex is an absolute character and will make you laugh throughout the entire trip. My wife and I can’t wait to come back to Positano and will 100% pre book Alex THE BROOKLYN MAN and Marino again ! When we visited Capri, Alex took it upon himself to ensure we were guaranteed a reservation at the restaurant we wanted ! And the food was amazing. Absolute 5 stars to the Macaiaboat - Partenope team !!

Benny and the Captain we absolutely amazing!! We had such a fun day and they were so welcoming. We asked them to set up a lunch for us and they executed that perfectly. Very happy

The trip was AMAZING! Alessandro and Di Marino took well care of us, with a lot of sympathie and joy. We recommend this trip as it was the best thing to do in Positano. Charles

Great day, great experience, nice people

Offered by Partenope

  ( 47 reviews )

Location of the motorboat: Positano, Positano

Check-in & check-out

Rules of the vessel, cancellation policy, check availability of similar boats, fratelli aprea - aprea 36 | 12 people (12m), from €1,830 per day, fratelli aprea - aprea 32 | 12 people (10m), from €1,585 per day, apreamare - 12 | 12 people (12m), from €2,000 per day, tecnonautica - jeranto | 10 people (10m), from €1,800 per day, gozzo - mimi libeccio 11wa | 12 people (11m), from €1,900 per day, yacht - allure 38 | 12 people (14m), from €1,990 per day, primatist - yacht g50 mireja | 12 people (16.8m), acquamarina - acquamarina 9 | 12 people (11.5m), from €1,750 per day, most searched.

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Insider's guide: 6 of the best Italian superyacht destinations

Capri, tyrrhenian sea.

Cinque Terre’s colourful cliffside villages may be one of the first images that come to mind when you picture a private cruise or luxury yacht charter in Italy . However, concerns that overcrowding is damaging the UNESCO World Heritage Site in recent years is enough to encourage visitors to opt for alternative destinations.

Thankfully Italy's exquisite coastline has many other beauty spots and these six have been singled out by experienced superyacht owners who never tire of visiting them time after time.

1. Capri, Tyrrhenian Sea

Recommended by Peter de Savary, Gloria

This iconic island has been a favourite since ancient times. When the Romans were building their villas here 2,000 years ago, they discovered the ruins of even older civilisations. Today, you can still visit the remains of Tiberius’s palaces. The Marina Grande on the north coast offers berths up to 60 metres, but the more attractive option is the anchorage at Marina Piccola on the south coast.

This broad bay is guarded by three tall stack rocks and curving cliffs, with the small village clinging to the rocks. From here you are just a short drive on switchback roads to the diversions of Anacapri or Capri town. And make sure to dine at one of the many restaurants perched vertiginously on the rock face.

Picture courtesy of Jeremy Reddington/Shutterstock.com

Panarea, Aeolian Islands, Tyrrhenian Sea

Recommended by Captain Magic, Sea Force One

Panarea may be the second-smallest of the Aeolian Islands, but it has the most dramatic geological formations that produce gorgeous coves and breathtaking scenery. The volcano here is inactive (unlike nearby Stromboli), but geothermal activity still provides hot springs near Punta di Peppe e Maria.

There are fewer than 300 full-time residents, but numbers swell when the summer sun brings fashionable visitors in search of elegant dining with spectacular views. And, although Panarea is off the beaten track, there is plenty of nightlife – with its luxurious and exclusive ambiance, it’s not uncommon for the island to seem the private preserve of superyacht owners.

Zimmari (also known as Baia Milazzese) provides a great secure anchorage; the sea is wonderfully clear, and there are good opportunities for diving and snorkelling over wrecks and volcanic rock formations.

Discover more about how to spend seven days in the Aeolian Islands on a superyacht .

Picture courtesy of Funkyfrogstock/Shutterstock.com

Isola di Ponza, Pontine Islands, Tyrrhenian Sea

Recommended by the owners of Twizzle

Ponza has been called one of the most beautiful islands in the Mediterranean , and the owners of Twizzle agree that it is ‘a ridiculously romantic and authentic Italian island that makes you feel that a young Sophia Loren might just walk past at any moment.

The Italian elite head here to their private villas in the summer to revel in the clean turquoise water, natural rocky grottos, hidden coves and fishing ports. Chiaia di Luna beach (which used to be the most popular on the island), with its towering chalky cliffs and azure sea, can now only be approached by sea since it was closed following deadly rock falls. Isola di Ponza pulls off the trick of appearing unspoilt, yet the nightlife is lively and there’s plenty going on.

Excellent seafood restaurants such as Gennarino a Mare dot the island. You can moor at the restaurant’s own dock and then dine on decking that extends right out over the sea.

Picture courtesy of Loreanto/Shutterstock.com

Positano, Amalfi Coast

Recommended by Joseph Vittoria, former owner of  M5  (then Mirabella V)

Since the 1950s, people have flocked to this fishing village turned tourist hotspot to enjoy the restaurants and bars that adorn this glorious coastline. Of course, the best views of Positano are seen from the deck of a yacht anchored in the bay below: one of Joseph Vittoria’s abiding memories is ‘watching the city lights come on as the sun sets.

Whether you’re dining in Michelin-starred luxury or in a streetside café, look out for regional delicacies such as spaghetti with clams cooked with local extra virgin olive oil; fried anchovies tossed in mint, vinegar and garlic; and peppered mussels. For dessert, try a ‘babarese’ filled with cream and wild strawberries. If you need to work off any over-indulgence, you can visit the nearby Li Galli Islands, a protected marine reserve that offers great snorkelling and swimming.

Picture courtesy of Leoks/Shutterstock.com

Porto Cervo, Costa Smeralda, Sardinia

Recommended by the owner of Farewell

Sardinia's north-eastern ‘emerald’ coast is still one of the most popular superyacht destinations in the Mediterranean. It’'s easy and quick to get to from mainland Europe and yet is off the mass tourism circuit – instead, it has been an exclusive enclave for half a century.

The entire 55 kilometre coastline was bought by a consortium led by HH the Aga Khan in 1961, and development has been controlled to produce a top-class destination among the fishing villages and coves. Sailors love the Costa Smeralda because of the wind, while everyone loves the beautiful coastline and appreciates the excellent onshore facilities.

Porto Cervo Marina lies in a well-protected harbour, and there are excellent hotels, restaurants and world-class shopping close by. The social whirl consists of regattas such as the Loro Piana Superyacht Regatta , polo matches, film festivals and vintage car rallies. More pragmatically, there are good yacht repair facilities, and private jet and helicopter access at Olbia.

If you fancy visiting Porto Cervo discover more about seven days on a superyacht in Sardinia .

Picture courtesy of Aldorado/Shutterstock.com

This city in the sea has fascinated seafarers for centuries, and in Captain Magic’'s opinion, it is ‘the most beautiful city in the Mediterranean’. The Venice Yacht Pier offers a limited number of berths in the city (with a maximum draught of 5.5 to 9 metres), just a short walk from St Mark’s Square.

Otherwise, there are marinas offering deeper dockage just 10 kilometres away within the lagoon. From here you can explore more than 1,000 years of history among jaw-dropping architecture that attracts 20 million visitors each year. From June to September tourists swelter in the city (the world’s oldest film festival takes place in July/August), and February offers 10 days of Carnival. But the best way of experiencing this aquatic gem is by boat – to follow in Marco Polo’s wake and sail into Venice’s lagoon on your own vessel has to be one of the most romantic experiences you could ever have.

Read our guide to seven days from Rimini to Trieste via Venice on a superyacht

Picture courtesy of  Mariia Golovianko/Shutterstock.com

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Trip duration, multiple days (less than 1 week), weekly trip show boats that have weekly prices. most weekly boats outside of the us are available only saturday to saturday., boat length: 5ft -, manufacturer, boat build year: -, weekly trip, price: $ - $, 46 positano boat rentals in italy.

Amalfi or Capri Vibes From Amalfi coast

In addition to the best offers we have for boat and yacht charters in Positano, Italy, see also options available for rent in these nearby locations:

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Rent a Boat in Positano, Italy with Sailo!

Discover Italy by a boat rental in Positano with Sailo. Regardless if you’re an experienced sailor or just looking to enjoy a crewed yacht charter in Positano, you’ll see a whole other side to Italy. Whatever your vacation style, you’ll find the perfect private yacht charter in Italy for your needs. From action packed day trips to week-long sailing vacations, hit the water in style and enjoy an experience to remember.

The best private boat rentals in Positano, Italy available on Sailo

In Positano, you’ll find 113 Sailo boats waiting to take you away from it all. We currently offer 53 sailboats for amazing trips guided by gentle winds. 49 catamarans are also ready to welcome you and your chosen crew. If motor boats are your thing, then you’re in the right place to browse the 11 yachts and choose the one for you. We also offer a selection of larger boats, perfect for parties or events, when you need space for 12+ people. Search our various party boats to find the perfect venue for your next event in Positano.

How to find the right boat rental in Positano, Italy?

Sailo offers beautiful Positano boat rentals at various price points in Italy. Use our advanced filters to narrow your search by date, group size, and trip duration: 2 hrs, 4 hrs or full day charters. You can also choose the type of boat (sailboat, motorboat, catamaran) you want and go even further and look for a particular length, manufacturer and model. The price filter will help you see the available boats within your budget and the crew option is useful when you want to see boats with a skipper/captain included or only bareboats. Do you see a boat in Positano that you would like to rent? Click on it to go to the next page to read more about it, see more photos, send a direct message to the owner to ask more questions or start creating your booking request right away!

How much does it cost to rent a yacht charter in Positano?

You can charter a yacht rental in Positano for a day for an average of €1100. The average price for a weekly boat rental is €5876. Your total budget for Positano sailing trip depends on many factors such as: trip duration, if captain and crew are included in the price or their cost have to be paid separately, fuel cost (which could be significantly higher on a motorboat compared to a sailboat) and other extras you choose to customize your experience in Positano.

What happens in case of bad weather?

For captained charters, weather cancellations and reschedulings are entirely at the discretion of the Captain or Boat Owner. The Renter can not invoke 'bad weather' and request a refund as reason for cancellation unless the Captain or the Boat Owner agrees to it. For captained charter, the Captain will make the decision if the weather conditions are dangerous to get out on the water. Cloudy skies or a slight chance of rain are not grounds for cancellation or rescheduling. If a cancellation or rescheduling due to bad weather is necessary, either the Renter or the Boat Owner must send an email to [email protected] stating the reason. If the Renter sends such a request, the email must include a written confirmation from the Boat Owner. Read more details here .

Responsible boating guidelines

However long you’re on a boat, it’s always a thrilling and fun experience. Here at Sailo, we like to make sure that the stunning beauty of the seas, lakes and rivers of our planet stay as pristine as possible. If you’re going to charter a yacht, from a few hours to week, try to follow these sustainable boating tips:

  • Take your rubbish home
  • Use eco-friendly sunblock
  • Avoid single use plastic

Much of the world’s plastic ends up in the sea, so reduce, reuse and recycle. Read more about responsible boating.

Popular sailing locations to rent a yacht in Italy:

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Discover the wonders of the Amalfi Coast. From charming villages to scenic cliffs, let us guide you on an unforgettable journey along this stunning coastline.

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Discover the hidden gems of the Amalfi Coast with our personalized boat tours. From Positano to the Blue Grotto, from the Faraglioni to the Furore Fjord, explore the iconic treasures of this breathtaking region. Treat yourself to an unforgettable experience as you sail through enchanting panoramas and picturesque locations, letting yourself be carried away by the magic of the sea and the timeless beauty of our destination.

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Positano Inspiration & Tips

Written to help make planning your charter escape to Positano even easier, this section reveals the very best things to see and do while visiting Positano by superyacht. Our in-depth articles aim to bring you the latest travel tips and insider secrets from charter professionals with expert knowledge on the region.

12 things to do in Positano on your next Italy yacht charter

As one of Italy’s original Amalfi Coast hotspots, Positano is a glamorous Italian town adored by the SuperyachtSet. Offering a selection of chic beachfront bars, delightful restaurants, picturesque views and an elegant ambiance, charter gu...

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The Mediterranean is calling, and to help you have the best yacht charter vacation this summer, we've rounded up all the insider secrets, stand-out itineraries and hand-picked recommendations across all the most popular charter destination...

Time for two: the most romantic destinations for a yacht charter

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To help you in your search for your perfect luxury charter yacht for your next vacation, we’ve selected some of the finest and most exclusive superyachts and megayachts that are currently available for charter in Positano.

Nero yacht charter in Positano

90m | Corsair Yachts

from $533,000 p/week

Sherakhan yacht charter in Positano

70m | Vuijk Scheepswerven

from $585,500 p/week

O'Eva yacht charter in Positano

60m | CMN Yachts

from $300,500 p/week

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Welcome to Positano Charter

Our services.

Sun Meets the Sea

Sun Meets the Sea

1 hr 30 min

Embrace the Amalfi Coast - Half Day

Embrace the Amalfi Coast - Half Day

The Full Embrace of the Amalfi Coast

The Full Embrace of the Amalfi Coast

The C A P R I Experience - Half Day

The C A P R I Experience - Half Day

The Full C A P R I Experience

The Full C A P R I Experience

Nerano Dinner Experience

Nerano Dinner Experience

mega yacht a positano

On board you will have a variety of amenities including snorkeling gear, noodles, life jackets, towels, warm shower, toilet, seating areas with tables on deck and in the cabin, beer, prosecco, soft drinks, chips and bluetooth speakers

Snorkeling Gear

submerge yourself in the beauties of the Mediterranean Sea

Prosecco & Beer

Enjoy a refreshment of your choice while admiring the breathtaking landscapes

Bluetooth Speakers

Connect your phone to our Bluetooth speakers located throughout the boat and enjoy your favorite beats

Via Fornillo, 40, 84017 Positano SA, Italy

[email protected]

+39 345 688 6621

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'Harry Potter' author JK Rowling's yacht visits US Southern states

Rowling's mega yacht, the samsara, recently docked in florida, georgia and south carolina.

Billionaire Mark Zuckerberg, founder and CEO of Facebook parent Meta, gifted himself a $300 million superyacht named ‘Launchpad’ as his net worth nears $200 billion. (Dutch Yachting)

SEE IT: Mark Zuckerberg’s $300 million new superyacht

Billionaire Mark Zuckerberg, founder and CEO of Facebook parent Meta, gifted himself a $300 million superyacht named ‘Launchpad’ as his net worth nears $200 billion. (Dutch Yachting)

The mega yacht reportedly owned by "Harry Potter" author J.K. Rowling recently made a few stops at U.S. ports, causing local buzz along the way.

The writer's yacht, a vessel called the Samsara, was first spotted earlier this month off the coast of St. Augustine, Florida , according to Fits News. It then docked in Savannah, Georgia, until June 8, before making its way up the coast to Charleston Harbor, South Carolina.  

Massive white yacht owned by Harry Potter author, J.K. Rowling is moored in the middle of a harbor

Mega yacht Samsara is moored in Charleston Harbor, South Carolina, June 14, 2024. (The Image Direct for Fox News Digital / Fox News)

It is unclear whether Rowling was onboard the super yacht during its travels to the Southern states. FOX Business has reached out to the author's publicist for further details.

According to Superyachtfan.com, the Samara is 290 feet long and was built in 2015 by Oceanco. The vessel has seven cabins for holding up to 14 guests, along with another 13 cabins for housing up to 27 crew members.

‘REAL HOUSEWIVES’ STARTS SONJA MORGAN, KIM ZOLCIAK DEALT A BLOW OVER LUXURY HOMES

The luxury boat is worth an estimated $150 million and costs between $10 million and $15 million to operate annually, according to the site. 

Massive white yacht owned by Harry Potter author, J.K. Rowling is moored in the middle of a harbor

The 290-foot Samsara is reportedly owned by author J.K. Rowling, and has an estimated value of $150 million, with an annual running cost of $10 million to $15 million. (The Image Direct for Fox News Digital / Fox News)

For those wishing to take it for a spin, the Samara is available for charter at YachtCharterFleet.com for around $1,179,000 per week. The site states that the yacht has a movie theater, swimming pool, elevator, beach club, gym and helicopter hangar.

TAYLOR SWIFT, TRAVIS KELCE LEAD STARS SUMMERING IN LAKE COMO, THE ‘QUINTESSENTIAL PRIVATE ESCAPE’: EXPERT

Samsara also has an array of toys for guests to choose from, including Jet Skis, a Flyboard, a Kite Surfer, a seabob, wakeboards, kayaks and WindSurfers.

JK Rowling posing at a movie premiere

J.K. Rowling arrives for the U.K. premiere of the film "Fantastic Beasts: The Crimes of Grindelwald" in London on Nov. 13, 2018. (Tolga Akmen/AFP via Getty Images / Getty Images)

Rowling is the world's wealthiest author , with an estimated net worth of around $1 billion, according to a recent report by The Sun. However, she was famously booted from the Forbes billionaire list in 2012 after her charitable giving led to her net worth falling below that mark.

Harry Potter book

Copies of J.K. Rowling's latest book, "Harry Potter and the Cursed Child," on display at a bookstore in New York on Aug. 3, 2016. (Volkan Furuncu/Anadolu Agency/Getty Images)

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Rowling began writing the "Harry Potter" book series in the 1990s as a struggling single mother. Since then, she has sold more than 600 million copies globally, and the eight films based on the series have raked in more than $7.7 billion, according to IMBD.

mega yacht a positano

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Advertising and media elite return to cannes lions, as mega-yachts pull up to french riviera.

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French Riviera

Mega-yachts are dropping anchor in the deep-blue waters of the Mediterranean as media, advertising and tech industry elite prepare to talk shop, broker deals and schmooze over copious amounts of rosé at the 2024 Cannes Lions Festival . 

The boozy week-long event, known as the Cannes Lions International Festival of Creativity , is roaring back this week for its 71st year — and despite an uncertain economic landscape — it’s sure to be a spirited time.

“We are feeling that there’s an intensified amount of interest in this year’s festival overall,” said Christopher Vollmer, managing director of MediaLink and partner at UTA. “But I think there’s a lot of uncertainty about the economy in some sectors. Overall, it’s relatively good in a lot of sectors and there’s questions about how sustainable it is.”

Cannes Lions

Headlining speakers for the five-day fest, which starts Monday, include Mattel chairman and chief executive officer Ynon Kreiz, who will grab the Entertainment Person of the Year Award.

Havas chief creative officer and former co-vice chairman Jacques Séguéla — a French advertising legend — at 90 years old will be honored with a lifetime achievement award.

Other buzzy speakers include Deepak Chopra, Queen Latifah and Jay Shetty.

 Ynon Kreiz

But most of the action will take place outside of the Palais, the festival’s main hub, and spill over to La Croissette, the beachside main drag where companies will hold talks on the hottest topics plaguing marketers. 

Medialink’s Vollmer — whose media and advertising advisory firm is hosting a series of panels on creativity, commerce and culture, as well as co-hosting one of the buzziest, exclusive bash’s at the famed Hotel du Cap-Eden-Roc — cited a fragmented landscape.

Yacht

With budgets tightening in the tech, media and advertising industries, not to mention geopolitical concerns, and the presidential elections coming in the fall, Vollmer said brands are evaluating how they can get the biggest bang for their buck. 

“There’s a continued push for brands to find ways that connect and pop with consumers,” he said, explaining that chief marketing officers are increasingly being asked to do more with less due in part, to the “lower growth” economic environment.

“It’s becoming harder to break through the noise so developing, harnessing and speaking directly to your community while attentively listening is more important than ever,” echoed Josh Rosenberg, CEO of creative communications firm, Day One Agency.

Cannes Lions

Both men pointed to artificial intelligence and how the technology’s use is evolving and being incorporated into workflow as opposed to last year, when much of the talk of AI took a more fearful tone about how it could replace jobs.

“Over the past year, it has become more clear on where AI will be able to help the industry become more efficient while also helping with inspiration,” Rosenberg said, noting the tech is limited.

“It has also made us realize that while AI can offer support, AI cannot determine taste. Even in this age of AI, we’re still investing in creativity — because we believe creativity and connection to the consumer will always win over any machine,” he added. 

Queen Latifah

Another topic on marketers’ minds is how to reach younger generations. 

With the fate of TikTok hanging in the balance — after President Biden signed a bill into law in April mandating the platform’s parent Byte Dance sell TikTok in six months or have it banned in the US — brands and creatives are wondering how that could impact their reach with millennials, Gen Z and Gen Alpha consumers.

TikTok has waged a legal war over the law, which was driven by widespread worries among US lawmakers that China could access Americans’ data or surveil them with the app. 

 Jay Shetty

But TikTok also is a robust money-maker for over 7 million businesses, not to mention the 170 million American users on the platform, TikTok CEO Shou Zi Chew recently said . 

Rosenberg said he’s “watching the news closely,” adding, “It is an important channel for our clients and for us as an agency. What I do know is that we will always go where the consumer goes. If there is no TikTok, we will look closely where the consumers are. Our philosophy has always been to work with clients to build brand strategies and campaigns in the place and spaces where their consumers live.”

Aside from TikTok — which will once again take over the courtyard at the Carlton Hotel where it will host panels on how to maximize content on the platform — athletes will be in the spotlight in a big way. 

Cannes Lions

Sports stars will take center stage at events held by Axios, Medialink and Stagwell, addressing a variety of topics from the creator economy and technology and the rise of women’s sports and mental health. 

Stagwell is back with its popular Sport Beach this year, which includes a basketball court, bleachers, sand pit and climbing wall. It’ll have the biggest sports-centric programming at Cannes, hosting over 30 athletes, including Travis and Jason Kelce , Carmelo Anthony, Megan Rapinoe and Blake Griffin.

According to Stagwell chief brand and communications officer Beth Sidhu, the concept came from the COVID era, when people were unable to attend live events like sports games. Post-pandemic, consumers came roaring back to concerts and sporting events. The Stagwell team noticed that although there was great demand for sports, there wasn’t much representation of athletes at Cannes Lions. 

Paris Hilton

“There are lots of audience passion points and sports is absolutely a passion point for a lot of people,” Sidhu said. 

The exec added that it isn’t just fans and advertisers that want to get in on the sports craze, but also athletes themselves, many of whom have become serious content creators and mini-media moguls. 

The issue athletes and marketers face is connecting in a meaningful way, as well as having conversations about how they can work together, she said. 

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“We are passionate about putting world class athletes with world class marketers,” she told us.

More broadly, Cannes Lions’ top brass has also noticed the heightened interest in creators.

For the first time, the event will host the Cannes Lions Creators Festival from June 18-20, where creators can mingle and share ideas with marketers and creatives.

“Creators are getting followed on social media. They intersect with sports and music and are some of the first people taking advantage of new technologies like AI,” Medialink’s Vollmer said. “There will be more and more of this as video production continues to democratize the landscape.”

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  25. Advertising and media elite return to Cannes Lions

    Mega-yachts are dropping anchor in the deep-blue waters of the Mediterranean as media, advertising and tech industry elite prepare to talk shop, broker deals and schmooze over copious amounts of ...