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First Look – TaylorMade Ghost Tour Series Putters
- BY Tony Covey
- Aug 27th 2013
- Read all comments
It’s Time to Come Clean
I have a confession to make. I don’t hate TaylorMade putters.
Actually…that’s not the complete truth of the matter. The full truth…and it pains me to admit this publicly…I actually like TaylorMade putters.
There…I said it.
I’m such a toolbag.
Look, I’m no different than a lot of you reading this. I love Bettinardi putters, and to a lesser extent Scotty Camerons too. Like most anyone else, I can see the beauty in a Gene Nead, or T.P. Mills design.
I’m not blind.
I would love to bag one of those semi-boutique to boutique putters. I’m not even put-off by the $350+ price tag.
I’ve tried a bunch, some with more success than others, and yet, try as I might to be one of the cool kids who putts with artwork, I keep finding my way back to less expensive, mass-produced (oh, the horror!), non-milled putters from the likes of TaylorMade and Odyssey.
Shame on me.
My only defense is that I like making birdies…and the occasional eagle.
We won’t talk about that 11 I carded during my Club Championship…except to say that it was a 1-putt, 11, which is nice.
She’s Got a Nice Personality
The story coming out of TaylorMade is that they took a full year working on the aesthetics of the new Ghost Tour Series. The goal was to create a stunningly beautiful lineup of putters.
Look, I’m not saying TaylorMade wasted their time, or failed or anything rotten like that, but the reality is that when it comes to the aesthetics of putter design, TaylorMade isn’t (and my hunch is they have no desire to) playing at the same level as some others.
If for whatever reason you find yourself disagreeing with that last statement, go check out BettinardiTourStock.com and then get back to me.
My point is that, for now anyway, TaylorMade has voluntary pigeon-holed themselves as a company who makes nothing but white putters with inserts. There’s nothing wrong with that, but it does limit your options as far as getting creative goes, and it most certainly limits your consumer appeal.
Are they ugly putters? No (unless you despise white putters – in which case, yes, they’re hideous), but you’re probably not going to find the homecoming queen in this crowd either (unless you’re from Iowa).
What TaylorMade has done (at least judging by the 3 samples they sent us) is make subtle refinements to what are admittedly the staples of most any putter lineup. Of the 3 models TaylorMade sent (Daytona 12, Seabring 62, and Fontana 72), the Daytona 12 (Anser 2 style) is the one that most appeals to me, perhaps because it’s not dissimilar from my current gamer.
Unlike the relatively bland (grey or black/white) finish on the sole of previous Ghost releases, TaylorMade chose to put a mirror-black, ion-plated finish on the new Tour series. While it’s a small detail, and largely inconsequential as far as functionality goes, it’s TaylorMade’s best sole work in recent memory…maybe ever.
If you can get past whatever issues you have with white paint, and inserts…strip all of that away and what you’re left with is a putter with soft flowing lines, a perfectly balanced sole, and (let me chose my words carefully) feel – at least for the 2 blade designs – that’s not unlike what you get from carbon steel millings.
Feel in the Fontana mallet is more muted, and insert-IER…more inserty…insertish…you get the point.
Sans the white paint, if the same designs came out of Cameron’s studio, nobody would think any less of him.
The feel thing might come as a shock to those of you who have experience with other TaylorMade inserts. Feel, in my opinion, has never been the strength of the TaylorMade putter line, but with the new lineup, that may have changed a bit.
The new Ghost Tour series features a new insert which TaylorMade is calling the 8020 Pure Roll. While the name 8020 might suggest some form of steel-based metallurgy, the latest incarnation of PureRoll is actually 80% Surlyn and 20% Aluminum (I see what they did there).
For the sake of comparison, the current generation of counterbalanced putters (Spider Blade, Daddy Long Legs, etc.) features a 100% Surlyn insert, which offers a much more muted (really insert-like) feel. The counterbalanced design actually benefits from the muted feel, but my hunch is that I’d like Daddy Long Legs a whole lot more with the 8020 in it.
It’s All About Alignment
Sure…you can tweak feel, and refine the design aesthetics, but short of doing something different (like counterbalancing) it’s pretty difficult to make any actual performance improvements to the putters themselves.
Nobody is looking for 10 more yards, or even 10 more feet from their putter.
Instead, the putter performance story is often one of alignment.
Odyssey basically won the Pulitzer with their Versa alignment story, but TaylorMade has an alignment story of their own to tell…and it’s not the worst one I’ve ever heard.
As with most things TaylorMade these days, the story includes a chapter on contrast. The white top line contrasts with the green hues of the putting surface, and while it’s not a story TaylorMade appears to be telling, the contrasting black, non-insert portion of the face can provide a visual indicator if you’ve got the face open at address.
That’s not bad, but the alignment ‘trick’ I find most useful is what TaylorMade calls the First and Second Read Alignment System . The linear alignment system, which is also built into the counterbalance series, features a primary sight line inside the cavity that’s paired with a series of contrasting (white), narrow secondary alignment lines which frame the ball perfectly, and in theory, make it much easier to align the putter to the target.
It works very well for me. Actual mileage, especially for guys who loathe any sort of sight line, may vary.
Like I said…I mostly like TaylorMade putters (their wedges…umm…not so much), and there’s definitely nothing in this new crop that makes me think any less of them. The refinements are relatively subtle but come together nicely in a series of designs that are arguably the most sophisticated TaylorMade has released since Kia Ma’s name was on their putters.
It nearly goes without saying that if you’re not a fan of white, the new Ghost Tour Series doesn’t offer much incentive to give TaylorMade another look. This is, however, TaylorMade we’re talking about, so wait 3 months…you never know.
For those who were on the fence, or just didn’t get on-board with the counterbalance thing, it’s conceivable you’ll find something you like in this group.
Me…as intrigued as I am by the Daytona 12, I’m sticking with my current gamer.
Models, Price, and Availability
The new Ghost Tour Series features three blade styles (Daytona 12, Daytona 62, and Seabring 62) and four mallets (Maranello 81, Fontana 72, Monte Carlo 12, and Corza 72). As you would expect the new putters will be available in lengths of 33″, 34″, and 35″ inches.
Retail availability begins September 1st. All models will retail for $149
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- about the author
- latest posts
Tony is the Editor of MyGolfSpy where his job is to bring fresh and innovative content to the site. In addition to his editorial responsibilities, he was instrumental in developing MyGolfSpy's data-driven testing methodologies and continues to sift through our data to find the insights that can help improve your game. Tony believes that golfers deserve to know what's real and what's not, and that means MyGolfSpy's equipment coverage must extend beyond the so-called facts as dictated by the same companies that created them. Most of all Tony believes in performance over hype and #PowerToThePlayer.
9 years ago
I like my Ghost putter but the paint is getting chipped and looks bad. What happens if I remove the paint? Will it look worse? Should I repaint? It appears to be baked on enamel. Thanks for any feed back.
10 years ago
Bored of Taylormade releases now :( shame really
I have the tour ghost f0-72 , best putter I have owed , had Scotty, and betts , Odysseys which i really liked , Tried the spiders ok , but the F0-72 is fantastic sweet roll. Don’t care how much people crap on the look ..it preforms period. I do like the look of the Fontana 72 , I will give it a chance it will have to preform as good or better to get in the bag. CM
I have owned quite a few putters in the 2 years I have been playing. Yes I have been seduced by Scotty’s milled beauty and Odossey’s saber toothed tiger, the two ball classic and finally the TM spider which I initially thought was the ugliest putter I had ever seen. I can only offer my humble opinion in the context of a beginner still learning to putt correctly, but for what it’s worth the TM spider is the most balanced best feeling easiest to line up putter I have owned. Beauty is in the eye of the beholder (lucky for us who suffer from less than GQ like bone structure) but like all relationships, looks become enhanced when love grows deeper. Dufner can testify that, have you seem his wife! She must love him allot! My point being that the more putts you drop the more you love and appreciate the putter. Who cares if it is a $25 cheapie from china or a $350 Scotty that I thought was the sexiest putter I had ever seen but I now never use. There is no need to be embarrassed that its all white or that it has an insert rather than a milled face. Does it feel good to you and can you drop putts with it is all that matters. Confidence breeds success and my TM gives me that. Give them a try and see if they fit you, even if you think they look ugly. If they drop your score then they will start to become the sexiest putter you have ever laid your eyes on. Thanks for your reviews I can’t get enough of them!
Inserts are hella ratchet.
Didn’t TM come out with a new line of putters a month ago???? No wonder golfers are getting sick of this brand
They are white! Sick of white.! I noticed they switched to their logo , ie Wilson Staff shield.
I predict somebody is going to introduce a new putter in the next year or two that will be radically different that will make them a bazillionair. They are all the same, every blade since the Ping Anser. Just more of the same. Otherwise you have the spaceship mallets of endless weirdness.
Something new is about to be invented…. I wish I was the inventor. Talk about a gold mine eh?
hey now, i’m from iowa. go easy on us.
The taylor made ghost putters are nothing but cheap china cast putters and not worth 25.00
Always liked the Fontana, but never got the white thing. Make them in black, or the metal color on the bottom, and I’ll at least pick one up and roll a few balls. Three months, come on TM…
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New TaylorMade Ghost Tour putters
Instead of focusing on enhancing performance, like TaylorMade has with its recent crop of counter-balanced putters, the company decided to turn its attention to detailing and craftsmanship for its new line of Ghost Tour putters, which will hit shelves on Aug. 30.
The Ghost Tour putters feature the same secondary alignment system as the company’s Spider Blade and Spider Mallet putters — white lines in the cavity of the putter head that are parallel to the putters’ dominant alignment line. But that and the putters’ black-and-white paint scheme are about the only things they have in common.
The white secondary lines in the cavity provide golfers with a “secondary read” at address, helping them fine tune the alignment of their putter face.
The new Ghost Tour putters have TaylorMade’s new 80/20 Pure Roll insert, which is made from 80 percent Surlyn and 20 percent aluminum. According to Brian Bazzel, TaylorMade’s product creation manager, it provides a feel that’s softer than the company’s Titallium insert, but not as soft as TaylorMade’s 100 percent Surlyn insert, which is used in the company’s counterbalanced putters because of their tendency to roll the ball farther.
Click here to see what members are saying about the putters in the forums.
The putters also swap the usual TaylorMade script in the back cavity for a button-styled TaylorMade logo with chrome and red piping. And instead of a brushed steel or white-painted sole, the soles of the new Ghost Tour putters have a high-polished black finish that offers more “bling.”
The new Ghost Tour putters will come in seven different models. Each will be available on Aug. 30 with the exception of the Corza, which will be released in November.
- Daytona 12 (blade, L-neck, 40-degree toe hang)
- Daytona 62 (blade, short curve, 57-degree toe hang)
- Fontana 72 (mallet, shaft in, face-balanced)
- Maranello 81 (small mallet, long curve, 65-degree toe hang)
- Monte Carlo 12 (mallet, L-neck, 25-degree toe hang)
- Sebring 62 (blade, short curve, 65-degree toe hang)
- Corza 72 (mallet, shaft in, face-balanced)
According to Bazzel, the Maranello 81 (pictured above) has been updated to have less offset, using new hosel blend that gives the putter a cleaner look at address. The Monte Carlo 12 has been updated to have an “L” or plumber’s neck, which is similar to TaylorMade’s Spider Mallet putter used by Sergio Garcia. The Sebring 62 has also been modified to have more toe hang, which works better for golfers who have arching putter strokes.
All models will be available in lengths of 33, 34 and 35 inches and will cost around $150. The putters have head weights of 350 grams, 5 grams heavier than the previous line. But unlike the previous line, the new putters do not have adjustable sole weights.
For an additional $40, golfers can upgrade the putter’s stepless steel shaft for the matte black-painted version that has become popular with TaylorMade staff members on tour.
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Nov 7, 2014 at 4:59 pm
Saying that the cosmetics of the putter doesn’t matter is a bunch of bull. It’s like buying a brand new car, driving it off the lot and then once you get home you see paint the paint coming off. Hey, but the engine is still good so the paint shouldn’t matter….LOL bull!
Apr 17, 2014 at 12:27 am
These putters are great for making putts which is what matters. The paint doesn’t chip when you cover it and take care if it. The Manello 81 has been an amazing putter. What is more important paint or “cheap looking” putters or making putts. Enough said.
Mar 4, 2014 at 10:56 pm
You all sound like Joan Rivers reviewing the dresses on the red carpet. It is a golf club, get over it.
Aug 27, 2013 at 3:00 am
Going to a putting specialist coach did more for my putting than a new putter. But that’s pretty old school thinking.
The paint issue is interesting – not sure I like paint anywhere it can chip off – paint in the cavity at the back of an iron – OK – paint anywhere round an edge – Bad – paint on the face – very bad. Maybe putter will go the way of guitars and have a relic option. You know, you pay extra for buying a new white putter that has been hammers and knocked about in the custom shop so on day one it pays just like a new putter, but looks like t’s been on tour for thirty years. It’s worked in the guitar market – perhaps putters as well?
Aug 26, 2013 at 2:52 pm
Putters are about FEEL, not about LOOKS.
Take that to heart and go drop some more putts.
Aug 26, 2013 at 12:45 pm
Totally agree with the almost everyone else. TM makes great drivers that focus on quality and performance but their putter line is waaaayyyy behind. Callaway seems to have figued out the sweet spot. Great looks and perfomance at a moderate price.
Aug 26, 2013 at 12:09 pm
They look ok if the white ghost coloring is your cup of tea, but I think I will stick with my 2009 Tour Rossa Kia Ma Monte Carlo, the best line of putters TaylorMade has ever produced.
Aug 25, 2013 at 12:11 am
Aug 23, 2013 at 6:42 pm
I love, love, love taylormade, but it seems like the are too focused on appearance and less focused on performance.
Aug 23, 2013 at 12:14 pm
Everything they make just looks cheap to me.
Oct 26, 2013 at 5:21 am
Aug 23, 2013 at 7:43 am
4 years ago I took my 33.5 center shafted spider and installed a belly putter grip. I used a little lead tape up the shaft for counter balancing and had to heavy layer the grip tape at the bottom so the grip would fit. Best combo I have ever used. The spider is the only putter they have ever made.
Aug 23, 2013 at 3:03 am
Silver. Why can’t we just have plain old silver putters like Ping. People seem to like them silver ones.
Aug 23, 2013 at 12:15 pm
Because if it didn’t have a gimmick it would be ping, not taylormade.
Aug 23, 2013 at 3:37 pm
Aug 23, 2013 at 1:14 am
“hey bob…..what do we do with all this excess inventory of putters?”
“we’ll just paint it white with new alignment aids and call it ghost putters”
“we already have putters that are called ghost”
“we’ll just add ‘tour’ after ghost and that should get’em”
How did you come across such insider information? Sounds like the board meeting!!!
Aug 23, 2013 at 1:10 am
Introducing Taylormade’s New…..
Aug 23, 2013 at 1:02 am
Awesome! I was wait for price drops so I can get another MA-81.
Aug 22, 2013 at 11:07 pm
pass. strong pass.
Aug 22, 2013 at 10:43 pm
They really need to get rid of the white. White is a fad and it has already passed.
Aug 23, 2013 at 5:40 pm
Speak for yourself. I don’t like TM putters, but I like the looks. Clean, nothing over the top, but still some added flair.
Aug 22, 2013 at 9:49 pm
These look like total junk. Drop the white already.
Aug 22, 2013 at 9:39 pm
Taylormade, ease go back to making golf clubs that don’t look like something that doesn’t look like it comes from wal-mart.
Sincerely, One of your biggest former fans. NOT A CURRENT FAN OR CUSTOMER!
Aug 22, 2013 at 9:11 pm
Paint chips off all their putters… Fix that… Until then.,, won’t happen. Horrible finish quality
Aug 22, 2013 at 8:45 pm
Aug 22, 2013 at 7:00 pm
I’ll stick with my counterbalanced Daddy Long Legs. I putt with so much more confidence. I really think there is something to the weighting.
Aug 22, 2013 at 6:51 pm
i’ve rolled a few of these. they are really sweet.
Aug 27, 2013 at 3:58 am
Not a good one. I use the headcover religiously on my spider blade. White paint chipping off the edge of the face and black paint peeling off the edges of the insert. Also signs of wear behind the grooved insert where the “foam” seems to be.
Aug 22, 2013 at 6:43 pm
Yea all their white putters paint comes off and look like crap in a few weeks anyways. Garbage
Aug 23, 2013 at 12:17 pm
You may consider using the head cover that comes with the putter…..
Aug 23, 2013 at 3:35 pm
Aug 22, 2013 at 6:39 pm
Eh. Not impressed
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2024 Callaway Paradym Ai Smoke drivers — GolfWRX Launch Report
What you need to know: Artificial intelligence early adopter Callaway’s 2024 Paradym Ai Smoke drivers feature the company’s most substantial implementation of AI yet. Engineers continue to leverage artificial intelligence to refine the face of each driver model ( Paradym Ai Smoke Max , Paradym Ai Smoke Max D , Paradym Ai Smoke Triple Diamond ), this time, drilling down on real player data with a particular focus on delivering improved ball speed on off-center strikes everywhere on the club face. Callaway calls this “Ai Smart Face.” Additionally, in contrast to previous years, Callaway is bringing the launch of its lightweight option, Paradym Ai Smoke Max Fast , in line with its family debut.
A view of the sole of the Callaway Paradym Ai Smoke Max driver sole with the carbon fiber chassis featuring prominently.
View this post on Instagram A post shared by GolfWRX (@golfwrx)
2024 Callaway Paradym Ai Smoke drivers: What’s new, key technology
- Ai Smart Face: Drawing on the swing dynamics of thousands of real golfers, Callaway developed an all-new Ai Smart Face for each driver model. Swing speed, club delivery, and face orientation prior to impact were considered to create club faces catered to optimal launch and tighter dispersion.
- Multiple sweet spots: Engineers targeted face design virtually everywhere across the face to leverage micro deflections for optimal spin on off-center shots struck anywhere on the face. This isn’t to say the “high toe” sweet spot produces a comparable result to a shot struck center face, but it’s an improved struck relative to the absence of the technology/previous face designs.
- Refined carbon chassis: As with Paradym , Paradym Ai Smoke again features a carbon chassis to allow for discretionary weight distribution. This time, it’s 15 percent lighter and equipped with a titanium support structure. Additionally, Jailbreak is no longer present.
Callaway Paradym Ai Smoke drivers: Additional model details
Callaway Paradym Ai Smoke Max: Aimed at the widest swath of the fitting bell curve, Paradym Ai Smoke Max is the only driver in the lineup with an adjustable perimeter weight. According to the company, this allows up to 19 yards of shot shape adjustment.
Callaway Paradym Ai Smoke Max D: For those needing help with slice correction, Max D features a stretched profile and rear weight for ease of launch.
Callaway Paradym Ai Smoke Triple Diamond: Triple Diamond, Callaway’s tour/better player option is the most compact and neutral-to-fade biased in the lineup, as would be expected. A 14-gram weight can be moved from front to back for spin reduction and to the rear for workability.
Callaway Paradym Ai Smoke Max Fast: Targeting players needing a little help in the swing speed department, Ai Smoke Max Fast is coupled with a lightweight shaft and grip. High MOI and easy to launch.
What Callaway says
Brian Williams vice president of Research & Development…
Regarding the company and artificial intelligence:
“It’s been a 15-year journey for us and it’s been an investment in both people and in infrastructure. So we’ve been building this system and this engine around how golf design works and how we use AI to predict what’s possible in terms of golf ball launch trajectory. And when we first started talking about AI in terms of face performance, we were really using it for ball speed. We were looking for COR benefits and when we used it for Epic Flash that was a single focus for us. Now we’re using it in a much more sophisticated way, so we’ve built a platform around it that allows us to put more sophisticated data in to ask Ai to solve for more sophisticated outputs and outcomes.”
On designing the new lineup:
“It might not surprise you, but golf club companies for years have been out there, modeling and designing golf clubs in a neutral static environment. We’re looking at how a face flexes on effectively a neutral or perfect swing. We design them that way we test them that way on robots and we wanted to really break away from that. So now what we’ve done is we’ve created a new way of designing and modeling to more closely reflect how golfers deliver the club.”
“What we’ve done is we’ve taken all this data from out there and we’ve categorized it, so we’ve gone out looked at fittings of players and we’ve grouped them together to come up with unique designs and inputs for each model that we produce. And that’s the Swing Code for these players. So the components of a Swing Code, we’re looking at the clubhead speed that it’s delivered in. We’re looking at impact locations, we look at path, angle of attack, we look at face angle relative to path, we look at dynamic loft and lie.”
Club Junkie’s take
Callaway’s new Paradym Ai Smoke drivers should be another big hit as they pack some new technology under the hood. The big story, as you have probably read already, is about the all-new Ai Smart Face that not only adds ball speed on off-center shots, but also helps correct the direction of those shots. This tech is called micro deflections and can help a shot struck low on the heel from going as far right as a traditional face. This will be an exciting thing to test out over the next few weeks. It is also exciting to see that after 50,000 face iterations that we have different faces for each driver. The face on the Triple Diamond is designed differently than the Max D because the players who use them are going to strike them differently.
Speaking of the Paradym Ai Smoke Triple Diamond, I think most of us GolfWRX members will want to test out the neutral-to-fade bias that this head offers. You also get the ability to lower spin by moving the heavy weight on the sole forward. The Paradym Ai Smoke Max driver will be the “bread and butter” option that will give us the best combo of distance, spin, and forgiveness. I can see this model played on professional tours and all the way up to newer golfers or high handicap players. The added adjustable sliding weight will also make this head attractive to us tinkerers who want to dial in the driver to our swing. The Paradym Ai Smoke Max D driver will offer the most forgiveness out of all the models. The draw moniker will turn some people off, but for most players, it could be the best option. A rear weight helps add some launch and stability to the driver head which could make it one of the straightest we see this year. With all the options Callaway is giving us this year with the Paradym Ai Smoke drivers, there should be a model to fit your swing.
Exploded view of the interior of the Callaway Callaway Paradym Ai Smoke Max driver face.
- Callaway’s new AI Smoke drivers, fairways and utilities – The 2024 Sentry
2024 Callaway Paradym Ai Smoke drivers: Pricing, specs, availability
- Max: 9, 10.5, 12 degrees
- Max D: 9, 10.5, 12 degrees
- Triple Diamond: 8 (RH only), 9, 10.5 degrees
- Max Fast: 10.5, 12 degrees (RH only)
Standard shafts: Project X Cypher 2.0, Mitsubishi Tensei AV Blue, Project X Denali Black, Mitsubishi Eldio, Mitsubishi Tensei Silver
Grips: Golf Pride Tour Velvet 360, Winn Dri-Tac Lite (Max Fast)
Pre-sale/at retail: 1/12, 1/26
More photos of 2024 Callaway Paradym Ai Smoke drivers
Callaway Paradym Ai Smoke Max
Callaway Paradym Ai Smoke Max D
Callaway Paradym Ai Smoke Triple Diamond
2024 Callaway Paradym Ai Smoke fairway woods, hybrids — GolfWRX Launch Report
What you need to know: Ai Smart Face — the centerpiece of Callaway’s Paradym Ai Smoke drivers — is also the key technology of new Callaway Paradym Ai Smoke fairway woods and hybrids. The lineup features four models: Callaway Paradym Ai Smoke Max , Callaway Paradym Ai Smoke Max D , Callaway Paradym Ai Smoke Triple Diamond , and Callaway Paradym Ai Smoke Max Fast . As with the drivers, the carbon chassis is lighter, allowing for 24 grams of weight to be redistributed throughout the head for enhanced launch, spin, and forgiveness. As utilized in Paradym, engineers leverage a tungsten speed cartridge to push CG low and forward. The hybrid lineup — Callaway Paradym Ai Smoke Max, Callaway Paradym Ai Smoke Max HL, Callaway Paradym Ai Smoke Max Fast — utilizes similar technology with a shallower profile and more sole camber than previous models.
2024 Callaway Paradym Ai Smoke fairway woods, hybrids: What’s new, key technology
- Carbon chassis: Paradym Ai Smoke fairway woods (excluding Triple Diamond) feature a carbon chassis to allow for discretionary weight distribution.
Additional model details
2024 callaway paradym ai smoke fairway woods.
Callaway Paradym Ai Smoke Max: Designed for the majority of golfers, Ai Smoke Max promotes a neutral ball flight.
Callaway Paradym Ai Smoke Max D: The most forgiving model in the lineup, Ai Smoke Max D features an upright lie angle and neutral face for a draw bias. The 3-wood is adjustable.
Callaway Paradym Ai Smoke Triple Diamond: Better player-preferred shaping with a full-groove, deeper face. Neutral to fade-biased. Steel sole, forward weight screw for low spin. Adjustable hosel.
Callaway Paradym Ai Smoke Max Fast: Lightweight for slower swing speeds. Bonded hosel. Light grip and shaft.
On how the company approached fairway wood design this year:
“We did take the same approach in terms of categorizing real player swings with their fairway woods to look at where there were commonalities or differences. We saw a lot of similarities in terms of things like path and face angle, but consistently different impact locations in our Max D and Max Fast player segments. We saw impact locations that were much lower on the face. Consistently on all these products, there were Swing Codes that swing down on the ball. In our Smoke Max, core market segment [product], impact locations were still lower on the face, but just slightly before the center line. And the Triple Diamond player consistently had impact locations on the center of the face.”
On fairway wood improvements from original Paradym:
“We were pleased with the ability to bring in the composite sole on Paradym, but we still had to reinforce it with steel to ensure our quality and durability. We tasked our composites team to get us to the place where we were on the driver with a full carbon chassis. We’ve been able to do that now with a full carbon sole and crown, we’ve been able to free up over 24 grams of weight and re-invent [the club]. Half of it is moving forward into our tungsten speed cartridge for low spin and distance and half of it is moving rearward to increase our MOI.”
2024 Callaway Paradym Ai Smoke fairway woods, hybrids: Pricing, specs, availability
- Max: 3, 3HL, 5, 7, Heavenwood, 9, 11
- Max D: 3, 3HL, 5, 7
- Triple Diamond: 3, 5, 7
- Max Fast: 3, 5, 7, 9
- Max: 3H, 4H, 5H, 6H
- Max HL: 3H, 4H, 5H, 6H, 7H, 8H
- Max Fast: 4H, 5H, 6H, 7H, 8H
Pricing: $349.99 (fairway woods), $279.99 (hybrids)
More photos of Callaway Paradym Ai Smoke fairway woods, hybrids
Callaway Paradym Ai Smoke Max 5-wood
Callaway Paradym Ai Smoke Triple Diamond 5-wood
Callaway Paradym Ai Smoke Max hybrid
Callaway Paradym Ai Smoke Max HL hybrid
2024 Callaway Paradym Ai Smoke irons — GolfWRX Launch Report
What you need to know: At the core of Callaway’s new Ai Paradym Smoke irons is the Ai Smart Face. With the Ai Smart Face, these irons are designed to promote exceptional distance, tight dispersion into the green, and optimal launch in a modern construction. The new shape consists of longer blade lengths, thinner toplines, and optimized sole widths in a bid to create a forgiving, yet streamlined look at address. In addition, an all-new Dynamic Sole Design features a pre-worn leading edge with variable bounce that cuts through the turf with efficiency.
2024 Callaway Paradym Ai Smoke irons: What’s new, key technology
- AI Smart Face: The all-new Ai Smart Face optimizes iron performance using swing data from thousands of real golfers. This set of swing dynamics, or Swing Code, consists of swing speed, club delivery, and face orientation just prior to impact. The result is a face that is designed to promote maximum distance with tight dispersion into the green.
- New design with Classic Back construction: The Ai Smoke irons feature a modern shape consisting of longer blade lengths, thinner toplines, and optimized sole widths to create a forgiving, yet streamlined look at address. The Ai Smoke HL and Max Fast irons are designed in a deep cavity back construction. This proven design is combined with precision tungsten weighting to produce a low, deep CG for a high apex. An all-new shape consists of longer blade lengths and optimal sole and topline widths to create a confident, yet clean look at address. The Max Fast irons feature more loft and lightweight components, including a 40-gram shaft, to ensure an easy, high launch.
- Dynamic Sole Design: The all-new Dynamic Sole Design features a pre-worn leading edge with variable bounce that bids to cut through the turf with extreme efficiency. This dynamic design promotes crisp contact on all shots and is engineered to provide exceptional forgiveness.
Ai Smoke: Best suited for golfers with average to high swing speeds looking to maximize distance and improve dispersion.
Ai Smoke HL: Designed for higher launch and more spin for players that need those added benefits.
Max Fast: Built to optimize swing speed and increase launch.
Brian Williams, vice president of research & development…
“It starts with the work we did on Swing Codes specific to irons, and they’re very different. You don’t see quite the exaggeration that you see on woods around path and face angle. What you do see is wide variations in speed, and we saw that players with speed and players with slower speeds had fundamentally different outcomes. Especially when we look at stronger lofted modern spec packages, players with speed can generate plenty of launch and spin with those spec packages, but players that are slower with launch conditions.
“So we started with players with speed, and we talked about using AI to harness that power with a modern hollow body construction. It allows us to harness that power and speed, and to really work on dispersion control. As we’re adding distance, we’re working to control that downrange dispersion result that helps this to be a longer and more accurate golf club.”
Pricing, specs, availability
Standard shafts: True Temper Elevate (steel), Project X Cypher 2.0, Mitsubishi Eldio, Tensei (graphite)
Grips: Lamkin Crossline, Winn Dri-Tac 2.0
Pricing: $999.99 steel, $1,099 graphite
Pre-sale/at retail: 1/12, 2/9
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